Beauty experts in New York and Paris, backed by market research, teamed up with Texen to drive
consumers towards emerging trends. These are professionals who share in consumers’ daily concerns for their beauty routines. To offer them new gestures and tangible makeup and skincare results, the aim is the perfect combination of pack, applicator and formula. For this reason, Texen also worked hand in hand with renowned formulators. These innovations are presented today with the aim of targeting co-development projects with brands
For Chanel, Texen reinvents the compact for Le Blanc foundation
For its iconic product, Chanel chose to switch its packaging to PET, all the while maintaining its rigorous technical and esthetic requirements. The choice of this complex material represented a strategic step for the brand and a new challenge for Texen