Smurfit Kappa launches paper tube drinks pack

Paper packaging specialist Smurfit Kappa has incorporated its Eco-Tube for The Clydeside Distillery’s new packs. The paper packaging specialists claim its Eco-Tube is 100% recyclable within normal consumer recycling schemes and targets premium spirits markets. It was devised under the Smurfit Kappa Better Planet Packaging initiative. According to the brand, “When The Clydeside team first […]

Guerlain teams up with Atelier Truscelli for 2022 Muguet edition

For the 2022 edition of its Muguet fragrance celebrating May Day and France’s lily-of-the-valley tradition, Guerlain (LVMH) called on Atelier Truscelli. For Guerlain’s Muguet fragrance this year, Truscelli transposed the lily-of-the valley flower to jewelry; enameled leaves in a vibrant green contrast with the floral sprig’s bell-shaped flowers set with sparkling crystals. The flower is […]