J.U.S bottles new fragrances in metallic flacons

French niche fragrance player J.U.S has added three new perfumes to its Joyaux Sensorials range. With a metallic lacquer adorning the refillable flacons, the packaging is a departure from the brand’s usual pop colors, reports Luxe Packaging Insight.

Three new fragrances are joining French brand J.U.S’ portfolio this October. Dubbed SpritzLove, SpicyDelice and Andaluiza, the perfumes are part of the Joyaux Sensorials range. Rather than its traditional bright pop colors, J.U.S opted for metallic hues for the refillable flacons designed by brand co-founder Thierry de Baschmakoff. They are decorated using French decoration specialist Pariche’s Metal Dream multi-layer lacquering technique for a satin metallic finish.

A gold metallized medal adorns the facing of the flacon, which is crowned with a resin cap. As for the secondary packaging, the cylindrical cardboard canister has a wallpaper-like pattern inspired by the form of the fragrance bottle.

Share this article