The Pantone 2023 Colour of the Year

Welcome to the Magentaverse! Viva Magenta 18-1750 moves away from the soft pastels, neutrals and greens we have been seeing over the past couple of years. This shade is an unapologetic, bright, explosive red.

Viva Magenta is rooted in the red family signalling strength and power. This shade has been described as a new “animated red that revels in pure joy, encouraging self-expression without restraint”.

Leatrice Eiseman, Executive Director of Pantone Colour Institute said “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”