e.l.f. Beauty and American Eagle develop denim-inspired cosmetics collection

March 28, 2023

e.l.f. beauty, a Gen Z makeup brand, is teaming up with American Eagle to produce a denim-inspired makeup and skincare range, reports Beauty Packaging.

This collection is the first fashion endeavour for e.l.f. beauty and first makeup endeavour for American Eagle. The e.l.f. beauty x American Eagle range will include: “Denim Daze” eyeshadow palette, “Perfect Phit” Lip Balm, “Get Cheeky” clay mask, and “Beauty is in your Jeans” Vault.

“This collection is the perfect representation of taking the most iconic codes and cues from the world of American Eagle, and translating them into a unique expression of beauty in a way that only e.l.f. can do,” says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.