Exclusive | Diageo on the impact of neuroscience on design

April 12, 2024

In this exclusive interview, Jeremy Lindley talks about the impact of neuroscience on design and the key lessons he has learned from his career.

Keynote: The Impact of neuroscience on design

Jeremy is responsible for transforming the design capability and output of Diageo’s current brands and new products worldwide. Diageo is the world’s leading premium drinks business. He is passionate about the impact design has on business performance and the way design thinking leads to breakthrough ideas wherever it is applied.

In this interview, Jeremy discusses how neuroscience can be applied to design, what designers need to think about, and how they should conduct their research. Jeremy believes that we should better understand how consumers behave, rather than how we think they behave.

What did you think of the event?

I really enjoyed the exhibition, it’s the first time I’ve attended and it’s fantastic to meet our current suppliers and excellent to research and meet potential new suppliers.

The quality of the conferences are really good. There was an interesting mix of technical and design talks that inspired me.