Hairitage by Mindy McKnight reinvents its packaging
Hair products brand Hairitage by Mindy, founded by influencer Mindy McKnight, is getting a makeover with a bold rebrand. To better reflect its commitment to inclusivity and innovation, the brand is adopting a sleeker, more modern packaging design.
With revamped, modernised packaging, the brand drew on feedback from its community to design these new products. This rebranding brings a more contemporary design that remains true to the brand’s identity while reinforcing its commitment. The new look improves visibility on the shelves and makes it easier for consumers to find the products they need.
“We’re incredibly excited to unveil these new products and our updated packaging, which reflect the values of our brand – inclusivity, quality, and a deep connection with our community. By listening closely to our Hairitage customers, we’ve created products that truly meet their needs, and we’re thrilled to offer them exclusively at Walmart starting this March“, says Piyush Jain, Chief Executive Officer at Maesa.
