Secret Blend reinvents itself: a mysterious design for a legendary cuvée

Still shrouded in secrecy, this cult wine has been taken to the next level with a visual package that plays on intrigue. The dark, textured label reveals the name of the wine only when the bottle is held, adding to the exclusive aura of this cuvée, formerly part of the Maestro range.

The studio opted for sophisticated minimalism, combining deep embossing, tactile varnishes and gold leaf to create a captivating interplay of textures. Patterns evoking cryptic symbols reinforce the wine’s enigmatic character, while the design becomes a true extension of its history.