Coca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup

The design here focuses less on a visual overhaul of the bottle and more on a feature integrated into the packaging.
By inviting fans to peel off the label to reveal a surprise sticker, the brand makes the experience more interactive and engaging.

This feature turns the packaging into a genuine point of contact with supporters, combining purchase, play and collecting.
It’s a simple and effective way for Coca-Cola to anchor its bottles within the footballing world of the event.