Louis Vuitton’s €5,000 version of LVERS housed in copper fragrance flacon
The packaging challenge for Louis Vuitton’s new limited edition of its LVERS fragrance? Housing the juice in a solid copper bottle while ensuring formula and material compatibility. Groupe Texen rose to the challenge.
To mark one year since the launch of its LVERS fragrance created with Pharrell Williams, Louis Vuitton is rolling out a limited edition of the eau de parfum in a solid copper bottle. Produced in Italy by Artema Firenze using the lost-wax casting technique, the bottle pays tribute to the metal plates that featured on the trunks of 19th century explorers.
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