Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris Packaging Week set a new record, bringing together 914 exhibitors and 14,442 visitors, a 15% increase compared to the previous year. The event has now established itself as a must-attend occasion for the beauty industry, where packaging manufacturers often unveil their latest innovations and gauge market trends.
The event showcased a wide array of packaging innovations, ranging from sustainable materials to high-tech solutions. Visitors discovered bold designs, smart packaging with connected features, and eco-friendly alternatives that meet the growing expectations of consumers. This variety highlights the industry’s ability to combine creativity, practicality, and environmental responsibility.
Trends also emerged around personalization and the user experience, with packaging that tells a story or reinforces brand identity. The innovations on display offered a glimpse into the future of the beauty market, demonstrating how design, sustainability, and technology come together to captivate consumers and redefine industry standards.
