Huda Beauty returns to fragrance with a collection inspired by its best-sellers
Just over a year after divesting Kayali, its sister fragrance brand, to Mona Kattan and investment fund General Atlantic, Huda Beauty is making its comeback in the olfactory universe with Easy Bake Intense Eau de Parfum, a gourmand and sensual creation developed with master perfumer Hamid Merati-Kashani.
Founded in 2013 in Dubai by sisters Huda, Mona and Alya Kattan, Huda Beauty is expanding its portfolio with Easy Bake Intense Eau de Parfum, the result of more than 100 iterations in collaboration with master perfumer Hamid Merati-Kashani (dsm-firmenich).
Available in 50 ml and 10 ml formats, this fragrance opens on juicy wild cherry before unfolding into a bouquet of white flowers enhanced with cinnamon bark and creamy caramel milk, finally settling into a warm bourbon vanilla base with a rich, gourmand and long-lasting trail.
“Fragrance is the final step of feeling fully glamorous, it’s what brings everything together and makes you feel completely irresistible and powerful […] I wanted Easy Bake fragrance to feel rich, sexy, and intense. Because when it’s truly you, it’s never too much”, said Huda Kattan.
