Stella Artois introduces novelty lager ahead of Wimbledon
To mark Wimbledon, Stella Artois is launching a limited edition with packaging inspired by the iconic world of strawberries and cream.
Designed to accompany this seasonal launch, the pack appears to focus on soft, indulgent visual elements, echoing the product’s rosy hue.
A logical choice to create a summery, light-hearted and festive image.
Presented in a pack of four 44 cl tins, this limited edition capitalises above all on its association with Wimbledon and its exclusive nature.
The packaging thus becomes a natural extension of the product experience and the event’s world.
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