Focus on… Our favourite packs from July

Paco Rabanne has launched Fame, a new woman’s perfume whose packaging is inspired by the fashion designer’s iconic chainmail dress.

After the launch of its men’s fragrance Phantom last year, Paco Rabanne has introduced a women’s counterpart.

Dubbed Fame, the EdP’s bottle has a similar aesthetic to Phantom, this time taking its cues from the brand’s chainmail dress, accessorized with gold boots and black sunglasses.

Studio Saworl have created these vibrant designs for Take Five to make the brand stand out from competitors.

Take Five is a new healthy caffeine-free energy drink with the highest quality ingredients and all-natural flavors. The drink and its name emphasises the healthy nutrients extracted from five natural ingredients: ginseng, astragalus, maca, ginger and colourful illustrations resemble the brands values.

The wave and forest used on the packaging shows the flow of natural energy provided by the drink and its healthy flavors. The logo is accompanied by a hand-written word mark that harmonizes with the illustration.

Graphic designer and illustrator Natalia Aruza has created the packaging for Access 79.

Access79 is a luxury try-before-you-buy fine jewellery service.

According to the designer, “For the logo and general branding we created a clean and modern look that could contrast with a more playful packaging. The goal was for the brand to feel stylish yet approachable, beautiful yet bold. Appealing to the modern and witty woman that wants to look put together in her everyday, but also inviting the male audience (gifters) to feel comfortable approaching the process”.

To celebrate Bastille day in France we shared this design from Maison Linea who is excited to showcase the renewal of the Summum Vodka brand and its new packaging.

While retaining its stature and competence, the new typography softens and becomes more authentic. The dressing claims French craftsmanship.

The provenance and quality of ingredients are valued for their ability to provide a remarkable range, linked to pleasure and proximity.