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Design
Old Spice launches Super Mario Galaxy Movie-inspired grooming collection
The limited-edition range brings together body spray, deodorant, body wash and other grooming essentials, all infused with five playful, cosmic-inspired
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging
For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a
Beiersdorf and Ball hit 100% PCR milestone for NIVEA MEN aerosol cans
Beiersdorf and Ball Corporation have fully transitioned European aerosol cans to 100% post-consumer recycled aluminium, cutting emissions while proving large-scale
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Candles go couture with Dior’s latest home fragrance launch
Dior’s new candles come in 11 different scents. The lacquered black glass jars have a removable base that can be
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for
Celebrating the Year of the Horse: how Don Julio celebrates Lunar New Year 2026
To mark the Lunar New Year, Tequila Don Julio is celebrating the Year of the Horse with an exclusive edition
Reynolds and Reyner redesign the French Boulevard special edition
The French Boulevard brand is represented by a powerful symbol: the diamond, carefully reinterpreted and incorporated on both the main
Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging
Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging
Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed