Drinks
Coca-Cola is launching a collectable and interactive packaging design to celebrate the 2026 World Cup
With the 2026 World Cup fast approaching, Coca-Cola is turning its packaging into a collector’s item with a label that
Stella Artois introduces novelty lager ahead of Wimbledon
To mark Wimbledon, Stella Artois is launching a limited edition with packaging inspired by the iconic world of strawberries and
The Macallan reunites with trio of artists for The Romantica Collection
Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast
Innovation Awards spotlight | 1.75L Cradle D’Ussé Cognac
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called
Loch Lomond Brewery extends West Highland Spirits into RTDs
Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with
Adam introduces a minimalist wooden coffret rooted in territorial identity
A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain:
Veuve Clicquot’s packaging collab with Architect of Joy Yinka Ilori
Champagne house Veuve Clicquot (LVMH) chose Milan Design Week 2026 to reveal a new collection created with artist and designer
The new Captain Morgan Sliced pack is now available in ready-to-drink cans
The Captain Morgan Sliced Colada Style mixed pack stands out thanks to its colourful can packaging, designed to reflect its
From handcrafted to heritage, how spirits are mining new design trends
In a market undergoing rapid change marked by the rise of no/low products and RTDs and declining consumption, spirits are
Saint James rings in 260th birthday with Elégance, a limited-edition rum
French rum purveyor Saint James (La Martiniquaise) rolled out a limited-edition launch to mark 260 years of business. The rum,
Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing – Couture Expression
Blending the worlds of fashion and whisky, Couture Expression stands as a striking testament to creative collaboration. Developed with Olivier