The Coca-Cola Company pledges to achieve 25% refillable or returnable portfolio by 2030

February 16, 2022

The Coca-Cola Company has announced what it says is an “industry-leading goal” to sell at least 25% of all beverages across its global portfolio in refillable or returnable glass or plastic bottles and containers.

According to The Coca-Cola Company, 16% of its total volume of products in 2020 was sold in traditional refillable or returnable packaging. The company adds that, in more than 20 markets, returnable glass bottles and refillable PET already represent more than 50% of its product sales. 25% of sales are reportedly returnable or refillable bottles and containers in a further 20 markets.

Ben Jordan, Senior Director of Packaging and Climate at The Coca-Cola Company, adds: “Reusable packaging is among the most effective ways to reduce waste, use fewer resources and lower our carbon footprint in support of a circular economy”.

Read the full article to discover:

The different methods utilised by Coca-Cola to reach its 2030 goal in several global markets such as Germany, Latin America, South Africa and more.
Its universal bottle scheme – which involves consumers paying an indirect deposit during the purchase of a Coca-Cola branded bottle.
Its collaboration with Carrefour to pilot Loop in France.
Its proposition on smart packaging solutions

… and more!

Read the full article on Packaging Europe