Design Case Study | Seasonly – a clean, natural and vegan skincare brand

March 15, 2022

To celebrate women in packaging, we spoke to Art Director and Graphic Designer Chloé Camille. Chloé designed the packaging for Seasonly, a clean, natural and vegan skincare brand offering personalised products. Find out more about this pack in our exclusive design case study below.

Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design express the brand’s values?

Seasonly is an innovative skincare brand which offers early clean products for the planet, adapted to the skin and the needs of each. The brand targets a young group thanks to its effective products.

The brand identity is minimalist in order to highlight the products and their components. The brand’s codes are a strong logo, soft colours, standard packaging, a conniving tone and a didactic approach to the skincare routine.

The challenge for this new product range was to design a specific identity in such a way that it would be different from products already on the market while respecting the brand’s codes.

What inspired the design?

The design was inspired by the brand’s values. Because of this, it was decided to make a sober design in order to emphasise the information such as ingredients and the name for the primary packaging. The colour was used by touch to highlight the ingredients of the product and the logo while reminding the colour of the case.

What is unusual or innovative about this pack?

For the secondary packaging, the logo was enlarged in order to fully dress the box and make it a strong graphic element as an emblem. A half-moon shaped case was designed to soften the visual aspect of the box and bring fantasy to the standard packaging. This half-moon shape also allows to see the logo differently. When the box is in the case, the logo is seen as a soft and abstract shape. Once the case is removed, the logo becomes clearly visible. Pastel and fresh colours have been chosen to respect the identity of the brand while differentiating this range from other products offered.

Other information about the pack

For the staging of the products, it was decided to use a monochrome decoration from a pastel colour often used by the brand in its communication: purple. An embossed background was used to bring contrast to the images. The light solar to bring warmth and softness. Shadows are sharp and strong to bring strength and depth to the visuals. Concerning the set design elements, the products are put on bases in order to star them. The use of round mirrors reveals an aerial and soft environment while showing the back of the products.