Beauty brands are salvaging damaged and abandoned packaging and products

April 26, 2022

Beauty brands across the globe turn out billions of units each year, which means there is a lot of used, abandoned and dinged packaging and products that can be recycled by conscious consumers.

By switching to more sustainable packaging materials and sourcing their ingredients responsibly, beauty brands can also further their sustainability goals by repurposing product and packaging misfits instead of simply producing new products or packaging that requires energy to produce even if it contains recycled content.

Boie USA’s founder Matt DeCapio has taken material salvaging efforts a step further by repurposing the merchandise it releases after it’s been used. The brand went “scrap-free” last year, meaning it manages to turn its old body and face scrubbers and toothbrushes into bathroom hooks. According to DeCapio, “After visiting a recycling center in NYC and getting some valuable insight, we wanted to close the plastic loop by offering our customers an opportunity to send back their used products which we can grind down and repurpose”.