Eviosys launches EvioLink, bringing cans into the digital age

Manufacturers and consumers can benefit from the QR code directly printed on each product by addressing key challenges: sustainable development, traceability, counterfeiting, and product personalisation.

In order to keep up with the latest consumer trends, Eviosys adopts a dynamic approach to innovation that balances the needs of its customers with those of end consumers. EvioLink’s launch of promotional packaging and aerosol products has opened a worlf of possibilities in the industry.

For manufacturers, EvioLink offers: 

• Personalised experiences: Brands can link specific content to the QR codes (especially for online sales) to create unique experiences based on the consumer’s profile or location. 
• An anti-counterfeiting solution: With their unique QR code, brands can confirm if duplicates and/or incorrect codes have been scanned.  
• Enhanced traceability: EvioLink facilitates the identification of every step of the production and marketing process in the event of a product recall. 
• A sustainable development solution: The brand can scan products at different stages of the supply chain and provide data on the carbon footprint of transport, location, and filling.

According to Marketing, communication & sustainability manager Isabel Le Graët, “We’re constantly evolving our packaging to be always modern, user-friendly and unique. For customers and consumers seeking increased traceability and a personalised shopping experience as well as creating a confidence relationship with brands, we offer unique QR codes embedded in the packaging design”.