Pernod Ricard to buy majority stake in Código 1530

October 18, 2022

French firm and leading spirits business, Pernod Ricard, has announced its agreement to buy majority stake in Código 1530 Tequila. This acquisition will expand and enrich Pernod Ricard’s agave spirits portfolio, reports The Spirits Business.

Código 1530 is an ultra-premium range of Tequila founded by Ron Snyder, Federico Vaughan and George Strait in 2016. The agreement between the two companies is set to see Pernod Ricard’s Tequila range expand, diversify and build upon its existing range which includes Olmeca, Altos and Avión.

Alexandre Ricard, chairman and CEO of Pernod Ricard, said: “Código’s range of exquisite Tequilas reinforces our offer of ultra-premium-plus agave products in the US, where the category is enjoying a very strong momentum. It is a privilege to partner with Ron Snyder, Federico Vaughan and George Strait with whom we share a common vision for Código 1530 and common ambition to strongly accelerate and strengthen the success of the brand.”