Bacardi has introduced innovative eco-friendly packaging for its top-of-the-range Bombay Sapphire gin

November 30, 2023

Bombay Sapphire, the London Dry gin, has launched its new sustainable bottle. The brand is introducing an eco-friendly bottle with a cork stopper, emphasising responsible sourcing and carbon neutrality at its launch.

“The Bombay Sapphire Premier Cru wrapper has been designed with sustainability in mind, to showcase the 100% sustainably sourced botanical ingredients present in our gin, as part of our ongoing sustainability mission of which we are extremely proud. The wrapper features illustrations of the sustainably sourced Murcian Fino lemons, mandarins and sweet Navel oranges that make up Premier Cru, our latest super premium expression, created to celebrate nature’s finest flavours. The packaging paper is carbon neutral, 100% recyclable, biodegradable and produced from renewable energy,” said Natasha Curtin, Vice President of Bombay Sapphire.

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