ADF Innovation Awards Spotlight | Lightest Impact Extruded Aerosol Can on the market in Europe
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together to evaluate entries for the ADF Innovation Awards. The winners of the ADF Innovation Awards 2025 were announced, celebrated, and honoured at ADF Paris, as part of Paris Packaging Week in January 2025.
ADF Sustainable Innovation
Please describe the brief for the pack. What were the objectives for the innovation project? What were the requirements and constraints?
How did the pack fulfil the brief?
Achieve additional sustainability targets by further reduce weight.
We developed new proprietary alloy ReAl Gen 2 (ReAl 2nd generation) with stronger mechanical properties, allowing further lightweighting while still keeping performance of aerosol can and compliance with the regulations (pressure resistance, ADD compliance EU 75-324, fit for supply chain needs). New ReAl Gen2 Fa Can 150ml weights 18,3g, while closest one we have measured in the benchmark study conducted in 2024 in the market weights 20,2g and has significant reduction in greenhouse gas emissions compared to standard can (around 20%).
To measure the sustainability impact of our ReAl Gen2 aerosol can and calculate its carbon footprint, we conducted a thorough Life Cycle Assessment (LCA). LCA allowed us to quantify environmental impacts across the entire product lifecycle, from raw material extraction through manufacturing, distribution, the use phase, and end-of-life management, including recycling or disposal.
We used LCA software, supported by high-quality data sources like the Ecoinvent database, to capture both primary data from our manufacturing processes and reliable secondary data. A key aspect of the LCA was evaluating the lightweight aluminium used in the cans.
The results demonstrated a significant reduction in greenhouse gas emissions compared to standard can (around 20%), driven mainly by weight reduction.
Why do you believe this pack deserves to win an Innovation Award?
Who did you work with on this project?
Ball team: Cedric Fanton, Director Research & Development, Ball; Predrag Ozmo, Director, Sustainability PHC & Growth Ventures; Katharina Moller-Racke, Senior Manager, Strategic Accounts – Europe
Henkel Marketing team: Natalja Sidorova, Sayani Satkunanandam, Thorsten Edeler. Major contribution in the creation of the new artwork design and its implementation.
Henkel R&D Packaging team: André Pastore Bertin, Martina Horvat. Major contribution in the development and implementation of the new format.
Henkel Procurement team: Anne Katrin Gollnick. Major contribution as Business Partner with Ball.
Henkel Inhouse Agency: Peter Hynes. Major contribution during the creation of the new artworks files.
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