Outlaw refreshes Mitchum’s deodorant packaging

Guided by extensive research and consumer insights, the refreshed packaging balances modern aesthetics with Mitchum’s trusted identity.

The signature green has been refined for greater shelf standout, while the updated shield icon is now bolder and more impactful. To distinguish between men’s and women’s variants, the shield icon features a sleek gold finish for women and a silver finish for men.

The portfolio includes spray deodorants, roll-ons, and a stick format, ensuring options for every preference.