Innovation Awards spotlight | EZ ROTATE AIRLESS
In December 2025, our prestigious jury — featuring leading names including L’Oréal, Coty, European Aerosol Federation (FEA), Unilever International, and many more – came together to evaluate the entries for the ADF Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026.
How did the pack fulfil the brief?
In line with the eco-friendly trends, most refill systems of newly launched products have been limited to circular bottles. This limitation arose because the inner bottle had to be rotated for attachment and removal, requiring a circular shape. However, EZ ROTATE AIRLESS introduces a revolutionary refill system where the inner bottle is pushed downward through the rotation of the collar(shoulder) part. This innovative design allows the refill structure to be applied to bottles of various shapes, including square, oval, triangular, and even star-shaped designs, beyond the traditional circular form. Furthermore, it is made entirely of eco-friendly materials such as PP, PE, and PET. In short, EZ ROTATE AIRLESS is an environmentally conscious product that caters to diverse bottle designs, meeting the needs of customers with flexibility and sustainability.
EZ ROTATE AIRLESS is an innovative package that allows effortless refilling through a simple collar(shoulder) rotating mechanism, without any limitations on bottle shapes.
Please give as much detail as possible on how the pack represents an improvement in sustainability impact.
EZ ROTATE AIRLESS is a refillable eco-friendly product. It is crafted using olefin-based materials such as PP and PE, along with a mono-material pump. The transparent components are made of eco-friendly PET material, offering both a luxurious transparency(dual wall) and an environmentally conscious design.
Why do you believe this pack deserves to win an Innovation Award?
A refillable bottle that maintains ease of use while offering a refill structure adaptable to various airless pump bottle designs.
Who did you work with on this project?
- Packaging Designer : Kim Soohwan
- Packaging Engineer : Bang soyeon
