Breizh Cola is stepping up its packaging strategy with the can
To support the growth of its drinks range, Eclor is launching a major investment programme in Brittany, with a particular focus on expanding its can packaging operations.
In response to rising sales of its beers, ciders and non-alcoholic drinks, Agrial’s apples and drinks division is investing in the modernisation of its sites in Brittany. The group aims to boost its production capacity whilst adapting its packaging to meet new market demands.
For Breizh Cola, this shift to cans marks an important milestone in its development. Beyond the production facilities, it is also a way of modernising its shelf presence, broadening its consumption opportunities and supporting its expansion beyond Brittany through packaging that is more in line with market expectations.
