A signature Dior bag becomes the inspiration for a new fragrance
Dior continues its dialogue between fashion and perfumery with Cuir Saddle, a creation by Francis Kurkdjian directly inspired by its iconic bag. Conceived as a “skin-on-skin” sensation, this unisex fragrance reinterprets the leather accord in a softer, more luminous way, while extending the House’s aesthetic universe all the way to the bottle. The launch of […]
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project combines creativity and commitment. It highlights support for the trans community, at the intersection of beauty, self-expression, and activism. Released as a limited edition, this lipstick stands out with a carefully crafted shade and […]
Innovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar
In December 2025, our prestigious jury — featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more — came together to evaluate the entries for the PCD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026. Please describe […]
Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging
For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a trail of flowers cascades onto the flacon. Dior’s new limited edition of J’adore Intense joins the LVMH-owned brand’s exceptional pieces collection that puts craftsmanship in the spotlight. For this release, Milan-based designer Madina Visconti—known for […]
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris Packaging Week set a new record, bringing together 914 exhibitors and 14,442 visitors, a 15% increase compared to the previous year. The event has now established itself as a must-attend occasion for the beauty industry, […]
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe. Covering beauty, luxury, premium drinks and aerosols, PPW has increasingly become a locus for launching […]
Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed a record-breaking 14,442 visitors for the 25th edition of Paris Packaging Week. This represented a 15% increase compared with the previous edition. The event brought together 20,462 participants, with 915 exhibitors, 213 speakers and professionals […]
Press release | Winners of the Innovation Awards 2026 kick off Paris Packaging Week 2026
Paris, 5 February 2026 – Innovation took centre stage on the eve of Paris Packaging Week as the winners of the Innovation Awards 2026 were unveiled at an exclusive gala evening held on Wednesday,4th February. The awards honor the most groundbreaking packaging projects in the beauty, drinks, aerosol, and luxury sectors. Selected from more than […]
Guerlain taps Microcaps’ technology for Aqua Allegoria Perle
Skinification meets alcohol-free fragrance for Guerlain’s latest novelty within its Aqua Allegoria collection. Translucent microbeads produced using Microcaps’ micro-encapsulation technology lend both sensory and visual appeal. Spring 2026 sees Guerlain’s launch of Aqua Allegoria Perle, fragrances based on Swiss company Microcaps’ encapsulation technology. Traditionally dispersed in an alcohol base, the fragrance concentrate is now encapsulated […]
Paris Packaging Week x re/sources – Packaging and consumer experience: when design becomes a lever of desire
The myth that Anita Roddick started a global brand in her kitchen is just that, a legend. Did you know that she actually started immediately with a lab to develop and manufacture her formula? Not to take away any merit from her creation; she was still an amazing creator and founded an amazing brand, but […]
The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their goal is to ensure the right artwork and the right colour from the very first version, while reducing rework, lead times and costs across the entire production chain. “Paris Packaging Week is a key event […]
Coster elevates L’Oréal Paris Spray Infallible
Combining a Milano actuator, NKPM valve and a debossed logo on the overcap, Coster turns L’Oréal Paris Spray Infallible into a finely tuned, professional-grade setting spray with a premium signature. L’Oréal Paris has turned to Coster’s packaging expertise for its Spray Infallible, a long-lasting make-up fixator that requires accuracy and consistency. The pack pairs the […]
How to choose the right packaging supplier to boost your brand’s success
In the beauty industry, packaging goes far beyond its basic function. Choosing the right supplier involves building a true partnership that combines expertise in design, innovation, sustainability and supply chain management. A partner able to anticipate needs, adapt to brand growth and navigate a complex regulatory and logistical landscape becomes a strategic lever for differentiation […]
Press release | Paris Packaging Week unveils the finalists of the 2026 Innovation Awards and launches a new category dedicated to luxury
Paris, 16 December 2025 – Paris Packaging Week today announces the finalists of the 2026 Innovation Awards, the industry’s most highly anticipated awards, which each year celebrate the world’s best technical innovations in perfume, cosmetics, premium drinks, aerosols and dispensing systems. The 2026 edition also marks a major milestone with the introduction of a new award […]
Sabrina Carpenter launches her new fragrance Sweet Tooth Lemon Pie
The singer expands her Sweet Tooth collection with Lemon Pie, a new fragrance with gourmet accents. Presented in an iconic candy bar-shaped bottle, the perfume reflects the playful and sweet aesthetic that is the artist’s signature. The Sweet Tooth Lemon Pie bottle, shaped like a candy bar and tinted pastel yellow, immediately catches the eye […]
Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges
Paris, 4 December 2025 — Paris Packaging Week 2026 is unveiling a major conference line-up, bringing together more than 100 international experts. The PPWR will run throughout the programme as a central theme, offering a precise reading of ongoing transformations in sustainability, next-generation materials, technological progress, AI and European regulatory developments. PPWR: the regulatory thread […]
Paris Packaging Week x re/sources – What the latest Indie launches tell us about the beauty market
From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a brand? Is the market out […]
Press release | For its 25th anniversary, Paris Packaging Week turns to student creativity to rethink beauty packaging codes
Paris, 27 November 2025 – To celebrate its 25th anniversary, Paris Packaging Week 2026 will spotlight a new generation of designers, engineers and creatives on 5–6 February at Paris Expo Porte de Versailles. Through four student competitions, this anniversary edition places innovation cat the heart of its strategy, giving schools free rein to imagine the […]
Exclusive | Testimony for the 25th anniversary of PCD: Pascale Marciniak Davoult – Chanel
In this exclusive testimony for PCD’s 25 years, Pascale Marciniak Davoult, Packaging Project Manager at Chanel, reflects on the history and evolution of a key beauty packaging event. Born a quarter-century ago through the vision of pioneers like Jean-Pierre Appert and major industry players, PCD quickly united experts worldwide. 25 Years: Packaging innovation in the […]
Pixi enters the world of perfume
London-based brand Pixi Beauty is venturing into fragrance for the first time with its Mood-Enhancing collection. Three perfumes designed to reflect emotions and wellbeing, to be worn individually or layered depending on your mood. Staying true to its gentle and natural approach, Pixi has created comforting, soft scents that extend its skincare universe and invite […]
Alcoa, Ball & Unilever unveil carbon-free packaging revolution
Alcoa, Ball Corporation, and Unilever have joined forces to unveil the first personal and home care packaging made with carbon-free ELYSIS aluminum, setting a new standard for sustainable consumer products. In an industry-first collaboration, Alcoa, Ball Corporation, and Unilever are leveraging ELYSIS’s breakthrough technology to redefine sustainability standards in consumer packaging. By introducing carbon-free aluminum […]
Press release | Pentawards Festival returns to Paris Packaging Week 2026 to shape design’s next decade
Paris, 06 November 2025 – Following a highly successful debut in 2025, The Pentawards Festival is returning to Paris Packaging Week in 2026, on 5 & 6 February at Paris Expo Porte de Versailles, with renewed ambition to make Paris the global capital of packaging design. Under the banner “Fuelled by Ideas”, the Festival will […]
Kayali launches body and hair mists with Aptar Beauty
Packaging specialist Aptar Beauty has teamed up with Kayali to launch a new collection of body and hair mists featuring 360° technology: continuous, enveloping spray from a sleek, ergonomic aluminium bottle, delivering a generous dose and neutral diffusion with every spray. Aptar Beauty’s All Over Spray system allows for a fine, even mist that can […]
Sponsored Content | Z&Z company: comprises two main entities, Zhejiang Z&Z Industrial Co., Ltd. and Ningbo Z&Z New Materials Co., Ltd.
Established in 1992 and headquartered in Yuyao, China, which is a specialized manufacturer of cosmetic packaging products. With over three decades of relentless pursuit of excellence, we have developed profound expertise in the packaging industry. They provide premium one-stop packaging solutions for cleansing, skincare, color cosmetics, and fragrance sectors, forming a cross-regional, multi-industry supply chain […]
A new line of fragrances and make-up by Dolce & Gabbana
The Italian brand expands their beauty universe with a new version of the Devotion and Velvet fragrance ranges, as well as a brand new make-up collection, Paint Me Up! True to their baroque aesthetic and love of symbols, the Italian brand has paid meticulous attention to every detail of the bottle. The new My Devotion […]
Huda Beauty unveils their first powder blush palette
Huda Beauty unveils their very first “Blush Filter” powder blush palette, blending ultra-intense matte pigments with a pearlescent highlighter, designed to be worn alone or layered over the brand’s iconic liquid blush. Available in three shades — Rosy Berry, Toasty Peach and Baby Pink — this limited-edition collection celebrates colour in all its nuances. The […]
Baccarat Rouge 540 Edition Millésime, Maison Francis Kurkdjian’s precious scent calls on artisanal savoir-faire
For the first premium edition of its Baccarat Rouge 540 fragrance, Maison Francis Kurkdjian (LVMH) has drawn on noble materials and rare craftsmanship, from ambergris in the fragrance to the gold-red Baccarat crystal manufacturing process for the flacon, as well as the work with wood, leather, and silk… It is also a modern fragrance that […]
Press release | Innovation takes centre stage at Paris Packaging Week 2026
Paris, 28 October 2025 – The packaging world will gather in Paris on 5 and 6 February, as more than 900 exhibitors – including Kurz, Heinz, Gainerie Moderne and Arcelor Mittal – take over Hall 1 at Paris Expo Porte de Versailles. The vast space will be transformed into a showcase of the latest trends […]
Sonsie bets on sustainability as the industry pulls back
As many beauty brands scale back their environmental commitments, Sonsie, the skincare line launched by Pamela Anderson, is choosing to put sustainability at the core of its strategy. Recently appointed as head of Sonsie, Chemical Engineer and seasoned Entrepreneur Kailey Bradt is bringing fresh momentum to the skincare brand founded by Pamela Anderson. Drawing on […]
Press Release | Future Leaders 2026: Paris Packaging Week celebrates the next generation of changemakers
Paris, 16 October 2025 – Paris Packaging Week today announces the “Future Leaders Class of 2026”, a group of ten exceptional young professionals recognised for their innovative projects and pioneering research driving more responsible and forward-thinking solutions in the packaging sector. Selected for their creativity, curiosity and sense of purpose, these emerging talents embody a […]