Aptar Beauty and Clarins unveil reloadable airless eye cream packaging
Pioneering sustainability and elegance, Clarins and Aptar Beauty present a reloadable airless pack for Total Eye Lift. This luxurious innovation demonstrates that premium beauty can embrace eco-responsible, user-friendly solutions without sacrificing style. Delivering exclusive design and sustainability, the reloadable airless packaging for Clarins’ Total Eye Lift was crafted with Aptar Beauty’s Gaïa system. Metal casing […]
Press release | Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition
Paris, 09/10/2025 – On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market. Over the years, Paris Packaging Week has become Europe’s leading event for packaging innovation and design, and this […]
r.e.m. Beauty unveils its magical collection inspired by Wicked: For Good
r.e.m. Beauty draws inspiration from the enchanting world of Wicked: For Good to launch a limited-edition makeup collection. With colorful palettes and shimmering glosses, this collaboration promises looks that are as magical as they are spellbinding. To mark the upcoming release of Wicked: For Good, Ariana Grande’s makeup brand, r.e.m. beauty, has unveiled a spellbinding […]
Inclusive beauty: Tilt Beauty launches a user-friendly lip liner
In a sector where innovation lies in the details, Tilt Beauty is betting on redesigned packaging to meet growing demands for inclusivity and usabilit, aligned with what today’s consumers expect. Aerin Glazer, the 22 year old founder of the brand, was diagnosed at the age of 13 with psoriatic arthritis: a condition that combines psoriasis […]
Aptar Beauty elevates Moroccanoil’s spray experience
Aptar Beauty’s euromist technical spray pump for Moroccanoil’s treatment mist. It combines advanced engineering with aesthetic precision, delivering a leak-proof, ultra-fine mist that perfectly matches brand identity. Moroccanoil selected Aptar Beauty’s euromist technical spray pump for its new treatment mist, emphasizing functional and consistent packaging across its product line. This advanced pump, manufactured in Illinois, […]
Natural, natural origin… how are natural fragrances evolving?
100% natural, 95% of ingredients from natural origin… the multiple claims from brands in the fragrance space aren’t easy to navigate. Beyond being permitted by current legislation, the longevity and performance of ingredients can differ widely, and brands are evolving to better meet consumer expectations. For hundreds of years, perfumes were exclusively made from natural […]
Aptar Beauty unveils TSP: fully recyclable trigger spray pump
Aptar Beauty introduces the TSP, an all-plastic trigger spray pump designed for comfort, performance, and sustainability delivering a smooth spray experience. Aptar Beauty has launched the TSP, a next-generation all-plastic trigger spray pump designed to meet the evolving needs of the global home care market. TSP ensures high compatibility with even corrosive cleaning formulas. Its […]
Exclusive | Designing purity and impact in oral care with WHYTE
In this interview, we speak with Morgan Hastie, founder of The Logo Lassie. She talks about her creative journey designing the identity and packaging for Whyte. Whyte is a premium oil pulling brand bringing a fresh perspective to the wellness and oral care space. Founded by Shubhangi Tyagi, Whyte set out to create “America’s cleanest […]
Haus Labs revolutionizes contouring with its new duo
Haus Labs launches the Precision Sculpt Shaping Balm, a contouring stick enriched with skincare benefits, paired with its dual-ended brush for precise and effortless application. The brand unveils a duo designed to simplify contouring: on one side, the Precision Sculpt Shaping Balm, a cream contour stick available in 9 shades; on the other, the Precision […]
Louis Vuitton expands its universe with a premium makeup collection
Unveiled in March and eagerly awaited, La Beauté marks Louis Vuitton’s first steps into makeup. The collection immediately captured the attention of the global press, which highlighted its bold pricing. Under the artistic direction of Pat McGrath, a leading figure in the world of beauty, the collection combines innovation and refinement. Lipsticks feature a satin […]
Prada Beauty unveils its new fragrance with Tom Holland
Tom Holland represents the new Prada Paradigme fragrance, housed in a rectangular bottle with a green ombre and a black cap. Prada Paradigme invites reflection on the connection between inner life and the outside world, an idea translated into a woody, ambery fragrance enhanced with an avant-garde touch characteristic of the Prada house. “When conceiving […]
Wild launches refillable roll-on
Combining smart design, clean materials, and effortless functionality, this next-gen roll-on redefines sustainable personal care without compromising on style. Wild has teamed up with design agency Morrama to launch a refillable roll-on deodorant with plastic-free, compostable refills. Designed for ease of use, the new system skips messy pour-ins—users just pop off the bottom, unscrew the […]
Dove Men+Care partners with JDO for refresh of deodorants
Dove Men+Care has rolled out a bold new look for its deodorant line, with designs from JDO. Dove Men+Care has partnered with design agency JDO to refresh its deodorant packaging with a clean, minimalist look based on the idea of “Confident Simplicity.” The new design features a curved brand line framing the logo on a graphite-grey […]
Hybrid beauty makes its mark on make-up packaging design trends
Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging—often driven by masstige brands in Asia—that luxury players in the West will be sure to capitalize on. Formes de Luxe identifies the packaging trends that are leading the charge in the make-up space. Brands are exploring the limits of ‘precious’ detailing in […]
Louis Vuitton’s €5,000 version of LVERS housed in copper fragrance flacon
The packaging challenge for Louis Vuitton’s new limited edition of its LVERS fragrance? Housing the juice in a solid copper bottle while ensuring formula and material compatibility. Groupe Texen rose to the challenge. To mark one year since the launch of its LVERS fragrance created with Pharrell Williams, Louis Vuitton is rolling out a limited edition of the […]
Clarins rethinks its Double Serum bottle with Aptar Beauty
Clarins unveils a new eco-designed bottle for its iconic Double Serum. Designed with Aptar Beauty, this innovative packaging combines sustainability, technology and user experience. This new bottle embodies Clarins’ commitment to more responsible beauty, without compromising on effectiveness. The active ingredients are better preserved thanks to the separation of the phases right up to application. […]
Time magazine names L’Oréal one of the 100 most influential companies of 2025
In 2025, L’Oréal was listed as one of the ‘Titans’ in the Time100 Most Influential Companies ranking, a recognition which underlines its global weight in beauty innovation. With brands such as CeraVe, the group has established a scientific, accessible and inclusive vision of skincare. For several years now, L’Oréal has been radically transforming its business […]
Press release | Call for innovation. Paris Packaging Week Innovation Awards open
Top brands, fresh ideas, and the new Luxury Awards set the stage for 2026’s most celebrated designs Paris, July 10, 2025 – The Innovation Awards are officially open for entries – inviting the most creative, disruptive, and sustainable packaging solutions from across the globe to take centre stage in the heart of Paris. Paris Packaging […]
Carolina Herrera makes a splash with La Bomba fragrance
Carolina Herrera’s new fragrance pillar La Bomba comes in a jewel-like butterfly-shaped bottle that is the work of French glassmaker Pochet du Courval. Spanish group Puig has introduced a new fragrance for fashion brand Carolina Herrera. “The House’s most significant fragrance launch since 2016,” Puig noted in a Linkedin post. La Bomba comes in a […]
Sponsored Content | Heinz Glas: Innovative glass caps
As glass takes form, it becomes a canvas for ideas. Geometric precision, a dance of lights inspired by the cosmic ballet, refl ects the harmony of technology and artistry. The enchanting qualities of glass are now gracefully expanding into the realm of closures. Crowning Glory – Our innovative glass caps As glass takes form, it […]
Concept4 develops packaging to create personalized foundation shades
After showing Vessl’s patented mixing system for beverages, Concept4 has adapted the idea to a dial-up mixing solution for the beauty industry. Hong Kong-based Concept4, which holds the global rights to US company Vessl’s closure and delivery technology in the beauty space, has developed a solution that enables consumers to create customized foundation shades. Debuted […]
Maison Berger has once again turned to glassmaker Bormioli Luigi
For 125 years, Maison Berger Paris has embraced innovation unveiling original creations each year – from lamps to candles and fragrance diffusers. For its 2025 collection, Maison Berger Paris has once again called its partner Bormioli Luigi to develop the Echo and Cosy catalytic lamps – from the design of the glass to the production […]
Manuel Mathieu Parfums, or the art of creating a fragrance brand
Launched in May 2025, Manuel Mathieu Parfums founded by the eponymous Haitian contemporary artist debuted with three fragrances. The scents come in sculptural flacons topped with glass caps. The fruit of an artistic project with IFF Perfumer Juliette Karagueuzoglou, Manuel Mathieu Parfums launched online in spring 2025 with a collection of three unisex scents said […]
Applications open for the 2026 FEA Start-up Award, to be presented at Paris Packaging Week
The European Aerosol Federation (FEA) has launched the 2026 edition of its Start-up Award, shining a light on early-stage companies working on new ideas and technologies in the aerosol and dispensing sectors. As part of its long-standing collaboration with ADF Paris, the award will be presented during Paris Packaging Week 2026, with shortlisted companies invited […]
Exclusive | Synara: A fragrance concept that wears emotion like armour
In this interview, we explore the creative vision behind ByAllMeans Studio’s latest perfume concept, Synara, and the artistic process that gave it its unique character. This bold bottle combines modern design with storytelling to capture a strong and multi-dimensional sense of femininity. With its striking shape and careful details, Synara is a powerful symbol where […]
Beame makes suncream fun for Gen Z
London-based brand Beame wants to help Generation Z to adopt the right habits when it comes to the sun. To encourage reapplication, it uses a practical spray and fun UV stickers. It’s a playful, sensory approach to making sun protection a part of everyday life. Launched in March, Beame offers an innovative approach to encouraging […]
PCD Innovation Awards Spotlight | DROP N°5 L’EAU 50ML
In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards. The winners of the PCD Innovation Awards 2025 were announced, celebrated, and honoured at PCD Paris, as part of Paris Packaging Week in January 2025. Limited Edition […]
Suqqu rethinks make-up packaging with Cristal One, Eastman’s recyclable resin
Suqqu is opting for eco-responsibility with a new make-up compact made from Cristal One, Eastman’s recyclable resin. Combining luxury and durability, this case replaces traditional ABS while retaining a top-of-the-range finish. Japanese luxury brand Suqqu, paying homage to Japanese craftsmanship and the concept of ‘natural grace’, has launched a new setting powder presented in a […]
Italian hat maker Borsalino re-enters fragrance with launch of Black Iris
Italian hat maker Borsalino is looking to conquer a slice of the fragrance market with Black Iris, its first fragrance produced with Perfume Street’s licensing arm DPLG. The scent, crafted by fragrance industry veteran Chantel Roos, comes in packaging that plays to the timelessness and heritage of the iconic brand founded in 1857. Black Iris […]
Fenty Beauty launches its fruity gloss collection
After the cherry-scented collection, Rihanna brings a fruity summer touch to her iconic Gloss Bombs. For summer, Fenty Beauty by Rihanna is unveiling a limited edition collection: Gloss Bomb Ice Fruitz. These glosses have a cooling effect, subtly scented and flavoured with fruit for a result that’s as fresh as it is delicious. “We’re making […]