Interview I Tiphaine de Benoist, Cartier

As a new member of the PCD jury, we thank you for accepting our invitation. Can you tell us what motivated your decision?

PCD has become an essential trade fair where brands and suppliers can meet and exchange ideas in a spirit of virtuous partnership.

In your own group, how will you go about selecting the products that will compete?

We are applying with a product of which we are particularly proud and which reflects our commitment to excellence in meeting and exceeding customer expectations.

As a member of the jury, what will you look for in the other entries?

I will pay particular attention to respecting the consumer, both in the selection and quality of the materials used and in the production, which will have to follow a responsible logic.

What makes a “good” entry?

A “good” application is one that makes sense within a global vision. It is not a question of improving one single element or component but of having a global and coherent vision.

What does innovation mean to you?

The introduction of a new or significantly improved product or process to the market in order to improve the customer experience and satisfaction.

What do you think is THE trend for the coming year in terms of packaging innovation?

Definitely all innovations in terms of CSR!

What are the innovations/projects that are very noteable to you in your career?

Angel by Mugler: the first refillable bottle.
In my career, I will obviously mention the Panthère Eau de Parfum bottle made with Pochet and more recently the Nécessaires à Parfum by Cartier, truly sophisticated and nomadic objects that revive the vanity tradition. Its glass refill is ultra-thin and light, magnetically sucked into an extremely complex case whose fronts come alive with metal or hand-lacquered decorations. The preservation and promotion of know-how and the technical prowess required for its creation make it a truly exceptional object.