Chanel expands its footprint in the wine sector with the acquisition of wine merchant Lavinia

February 26, 2024

As the owner of several wine estates, Chanel is continuing its strategy of diversification in the sector. Through its wine merchant Ulysse Cazabonne, the luxury group announced this week that it was joining forces with distributor Lavinia.

Castles, wine merchants and a rapidly expanding distribution network. Chanel owns three estates in the Bordeaux region – Châteaux Berliquet and Canon in Saint-Emilion and Château Rauzan-Ségla in Margaux – as well as Domaine de l’Ile in Porquerolles (Var). For the past 30 years, Chanel has also owned Ulysse Cazabonne, a company specialising in the trading of grands crus.

Based in Margaux and operating in more than 75 countries, the Gironde-based company currently employs around fifty people, and will soon be able to add further visibility to its portfolio of brands thanks to its tie-up with wine merchant Lavinia.