Innovation Awards spotlight | Grey Goose Altius
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many more – came together to evaluate the entries for the PLD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026.
Grey Goose Altius was designed to elevate the brand with a premium pack reflecting the purity and altitude of its Alpine origins. The goal was to create a luxurious, modern expression that tells the story of cold fermentation and spring water from the French Alps. The packaging had to align with Grey Goose’s identity while introducing a new tier of refinement.
The packaging requirements were driven by a strong creative vision from marketing. The bottle had to be exceptionally tall and slender to convey elegance and verticality. A blue gradient at the top was required to evoke a connection with the Alpine sky. The lower part of the bottle needed to be inspired by glaciers sculpted by water and wind and feature a 360° ridgeline to reflect the Alpine landscape and connect with the brand’s visual identity.
How did the pack fulfil the brief?
The pack fulfilled the brief by transforming a bold creative vision into a technically advanced and visually impactful bottle. Its exceptionally tall and slender silhouette posed significant challenges for both glass forming and decoration processes, requiring precise control to ensure structural integrity and consistent coating application. The blue gradient coating on the upper part of the bottle required advanced spraying techniques to achieve a smooth, uniform fade.
The precision and finesse of the engraving were key to achieving a refined, tactile finish that enhances the premium feel of the bottle without compromising clarity or production consistency. Finally, the custom mountain-shaped punt at the base required innovative glass tooling to combine aesthetics with functionality. These elements were achieved through close collaboration between design, engineering, and manufacturing teams.
Why do you believe this pack deserves to win an Innovation Award?
Grey Goose Altius sets a new benchmark in luxury vodka packaging with its tall, sculptural bottle, deep blue gradient, and refined metallic finishes evoking Alpine purity. It’s a bold innovation that elevates brand storytelling through design, combining elegance, impact, and technical excellence.
Who did you work with on this project?
This project was developed in close collaboration with several key partners. The Grey Goose Brand Innovation Team guided the creative direction and ensured alignment with the brand’s strategic vision. The design agency Intertype translated the concept into a refined bottle design, balancing aesthetics with storytelling. Saverglass, our glass manufacturing partner, played a crucial role in bringing the design to life, overcoming technical challenges related to the bottle’s height, the precision of the 360° engravings, the custom mountain-shaped punt, and the gradient coating application.
