Archistry Studios designs a character led packaging range for Flying Fox Beer
The Flying Fox craft beer brand has adopted a design that is designed to manage the diversity of recipes without losing consistency. With an ever-evolving range of styles, Flying Fox needed a packaging system capable of accommodating variety while maintaining clarity and impact on the shelf. The project was not limited to a series of […]
Sponsored Content | Fedon: Over a century of Italian mastery in design, craftsmanship and Luxury Packaging
Founded in the heart of the Dolomites in 1919, Fedon is an industrial company that stands as a symbol of refined Italian craftsmanship and excellence in design. With more than a century of experience in the eyewear sector, the company has progressively expanded its know-how to include luxury packaging for jewelry, watches and the fashion […]
Estrella de los Mares adopts a contemporary identity for an exceptional amontillado
Hugo Zapata designs a rigorous and timeless visual identity to enhance the historical and cultural value of a rare amontillado. The project aims to express the oenological and heritage value of Estrella de los Mares through contemporary graphic language. The visual system is based on navigation as a metaphor for knowledge, with the star and […]
How to choose the right packaging supplier to boost your brand’s success
In the beauty industry, packaging goes far beyond its basic function. Choosing the right supplier involves building a true partnership that combines expertise in design, innovation, sustainability and supply chain management. A partner able to anticipate needs, adapt to brand growth and navigate a complex regulatory and logistical landscape becomes a strategic lever for differentiation […]
Press release | Paris Packaging Week unveils the finalists of the 2026 Innovation Awards and launches a new category dedicated to luxury
Paris, 16 December 2025 – Paris Packaging Week today announces the finalists of the 2026 Innovation Awards, the industry’s most highly anticipated awards, which each year celebrate the world’s best technical innovations in perfume, cosmetics, premium drinks, aerosols and dispensing systems. The 2026 edition also marks a major milestone with the introduction of a new award […]
The latest stoppers and closures innovations in wines & spirits
From Vinventions’ cork for no- and low- alcohol wines to Guala Closures’ tamper-evident system, we highlight recent developments from packaging suppliers in the market for wines and spirits stoppers and closures. Nomacorc nolow from stopper supplier Vinventions is specifically developed for no- and low-alcohol drinks. Until now, says the supplier, brands in this segment mainly […]
Sabrina Carpenter launches her new fragrance Sweet Tooth Lemon Pie
The singer expands her Sweet Tooth collection with Lemon Pie, a new fragrance with gourmet accents. Presented in an iconic candy bar-shaped bottle, the perfume reflects the playful and sweet aesthetic that is the artist’s signature. The Sweet Tooth Lemon Pie bottle, shaped like a candy bar and tinted pastel yellow, immediately catches the eye […]
Rare Champagne launches second collaboration with upcycling artist William Amor
William Amor crafted a floral adornment for Rare Champagne’s Rare Rosé Millésime 2014. The release comes with an NFT giving the buyer access to a mathusalem in 2032. William Amor and Rare Champagne have revealed their latest collaboration. The Paris-based artist specialized in plastic upcycling crafted a floral adornment for Rare Champagne’s Rare Rosé Millésime 2014. […]
Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges
Paris, 4 December 2025 — Paris Packaging Week 2026 is unveiling a major conference line-up, bringing together more than 100 international experts. The PPWR will run throughout the programme as a central theme, offering a precise reading of ongoing transformations in sustainability, next-generation materials, technological progress, AI and European regulatory developments. PPWR: the regulatory thread […]
Press release | For its 25th anniversary, Paris Packaging Week turns to student creativity to rethink beauty packaging codes
Paris, 27 November 2025 – To celebrate its 25th anniversary, Paris Packaging Week 2026 will spotlight a new generation of designers, engineers and creatives on 5–6 February at Paris Expo Porte de Versailles. Through four student competitions, this anniversary edition places innovation cat the heart of its strategy, giving schools free rein to imagine the […]
Natural wines producers go rogue with unconventional labels
The natural wine market is known for its out-of-the-box approach to vinification. This attitude also extends to packaging, notably with labels that are anything but conventional. “Driven by a gently provocative spirit, some [producers] use images or words to create a connection with wine connaisseurs who share their cultural references, if not their values,” writes […]
Press release | Pentawards Festival returns to Paris Packaging Week 2026 to shape design’s next decade
Paris, 06 November 2025 – Following a highly successful debut in 2025, The Pentawards Festival is returning to Paris Packaging Week in 2026, on 5 & 6 February at Paris Expo Porte de Versailles, with renewed ambition to make Paris the global capital of packaging design. Under the banner “Fuelled by Ideas”, the Festival will […]
Co-partnership’s soda bottle-inspired approach to whisky packaging
A whisky in a bottle that evokes a soft drink is the idea behind the 2025 Make a Mark project from Australian independent drinks design agency Co-partnership. Can prestige exist without excessive ornamentation? This is the question that drove Co-partnership’s concept for the 2025 edition of design project Make a Mark. Based on the idea […]
Kayali launches body and hair mists with Aptar Beauty
Packaging specialist Aptar Beauty has teamed up with Kayali to launch a new collection of body and hair mists featuring 360° technology: continuous, enveloping spray from a sleek, ergonomic aluminium bottle, delivering a generous dose and neutral diffusion with every spray. Aptar Beauty’s All Over Spray system allows for a fine, even mist that can […]
Sponsored Content | Z&Z company: comprises two main entities, Zhejiang Z&Z Industrial Co., Ltd. and Ningbo Z&Z New Materials Co., Ltd.
Established in 1992 and headquartered in Yuyao, China, which is a specialized manufacturer of cosmetic packaging products. With over three decades of relentless pursuit of excellence, we have developed profound expertise in the packaging industry. They provide premium one-stop packaging solutions for cleansing, skincare, color cosmetics, and fragrance sectors, forming a cross-regional, multi-industry supply chain […]
A new line of fragrances and make-up by Dolce & Gabbana
The Italian brand expands their beauty universe with a new version of the Devotion and Velvet fragrance ranges, as well as a brand new make-up collection, Paint Me Up! True to their baroque aesthetic and love of symbols, the Italian brand has paid meticulous attention to every detail of the bottle. The new My Devotion […]
Baccarat Rouge 540 Edition Millésime, Maison Francis Kurkdjian’s precious scent calls on artisanal savoir-faire
For the first premium edition of its Baccarat Rouge 540 fragrance, Maison Francis Kurkdjian (LVMH) has drawn on noble materials and rare craftsmanship, from ambergris in the fragrance to the gold-red Baccarat crystal manufacturing process for the flacon, as well as the work with wood, leather, and silk… It is also a modern fragrance that […]
Gordon & MacPhail call on Jeanne Gang for 85-Year-Old Glenlivet whisky packaging design
Independent Scotch whisky bottler Gordon & MacPhail has unveiled an 85-Year-Old single malt housed in sculptural packaging designed by architect Jeanne Gang. Just 125 decanters were produced, priced at £125,000. The Gordon & MacPhail 85 Years Old from Glenlivet Distillery is claimed to be the “oldest single malt Scotch ever bottled”. A tree entwining a […]
Press release | Innovation takes centre stage at Paris Packaging Week 2026
Paris, 28 October 2025 – The packaging world will gather in Paris on 5 and 6 February, as more than 900 exhibitors – including Kurz, Heinz, Gainerie Moderne and Arcelor Mittal – take over Hall 1 at Paris Expo Porte de Versailles. The vast space will be transformed into a showcase of the latest trends […]
Sonsie bets on sustainability as the industry pulls back
As many beauty brands scale back their environmental commitments, Sonsie, the skincare line launched by Pamela Anderson, is choosing to put sustainability at the core of its strategy. Recently appointed as head of Sonsie, Chemical Engineer and seasoned Entrepreneur Kailey Bradt is bringing fresh momentum to the skincare brand founded by Pamela Anderson. Drawing on […]
Johnnie Walker x Olivier Rousteing’s second luxury whisky collab launches
The Couture Blend is a limited-edition Scotch whisky housed in a crystal decanter. Just 1,500 pieces are available, priced at $2,500. The latest launch to come out of luxury platform Johnnie Walker Vault and the second collaboration between the Diageo-owned whisky purveyor and Balmain Creative Director Olivier Rousteing is The Couture Blend. Fusing heritage and […]
Exclusive | Where craft becomes art: The story behind The Balvenie fifty second edition
In this interview, we speak with Here Design, the London-based studio behind the packaging for The Balvenie Fifty Second edition. Known for their human-centered approach and deep respect for craft, Here Design has been collaborating with The Balvenie for over 15 years, translating the brand’s enduring values into timeless design. The Balvenie fifty is part […]
Reynolds and Reyner ignite Adventure with Black Roger rum branding
The Black Roger brand stands out thanks to its striking visual identity and a range of spicy rums with a strong positioning. Black Roger is based on a clear creative direction, embodied by its emblem, the pirate octopus. This central character reflects the brand’s values: independence, strength and determination. Its distinctive design, both contemporary and […]
Honour and Justice: Berry Bros. & Rudd introduces The Duel Scotch whisky duo
The last duel in London inspired Berry Bros. & Rudd’s latest release, a Scotch whisky duo housed in hand-blown crystal decanters that nestle in a jesmonite case. The limited-edition pair retail at £20,000. Family-owned wine and spirits merchant Berry Bros. & Rudd—founded in 1698—has launched a pair of single malt Scotch whiskies. They represent the […]
Aptar Beauty and Clarins unveil reloadable airless eye cream packaging
Pioneering sustainability and elegance, Clarins and Aptar Beauty present a reloadable airless pack for Total Eye Lift. This luxurious innovation demonstrates that premium beauty can embrace eco-responsible, user-friendly solutions without sacrificing style. Delivering exclusive design and sustainability, the reloadable airless packaging for Clarins’ Total Eye Lift was crafted with Aptar Beauty’s Gaïa system. Metal casing […]
Press release | Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition
Paris, 09/10/2025 – On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market. Over the years, Paris Packaging Week has become Europe’s leading event for packaging innovation and design, and this […]
r.e.m. Beauty unveils its magical collection inspired by Wicked: For Good
r.e.m. Beauty draws inspiration from the enchanting world of Wicked: For Good to launch a limited-edition makeup collection. With colorful palettes and shimmering glosses, this collaboration promises looks that are as magical as they are spellbinding. To mark the upcoming release of Wicked: For Good, Ariana Grande’s makeup brand, r.e.m. beauty, has unveiled a spellbinding […]
Inclusive beauty: Tilt Beauty launches a user-friendly lip liner
In a sector where innovation lies in the details, Tilt Beauty is betting on redesigned packaging to meet growing demands for inclusivity and usabilit, aligned with what today’s consumers expect. Aerin Glazer, the 22 year old founder of the brand, was diagnosed at the age of 13 with psoriatic arthritis: a condition that combines psoriasis […]
Willem Dafoe and Laphroaig team up to create a new Scotch whisky
Cinema icon Willem Dafoe lends his boldness to Laphroaig single malt whisky in a campaign that celebrates the unexpected and the authentic. For more than two centuries, Laphroaig has stood out for its unique character, described as everything from “land in a bottle” to “smoky cornucopia”. To embody this unconventional spirit, the brand chose Willem […]
Natural, natural origin… how are natural fragrances evolving?
100% natural, 95% of ingredients from natural origin… the multiple claims from brands in the fragrance space aren’t easy to navigate. Beyond being permitted by current legislation, the longevity and performance of ingredients can differ widely, and brands are evolving to better meet consumer expectations. For hundreds of years, perfumes were exclusively made from natural […]