Marc Jacobs Beauty is back
Marc Jacobs Beauty is making a big comeback alongside Coty, launching a makeup line with a boldly pop aesthetic, designed for social media and offered at accessible prices to win over a new generation of beauty addicts. With helium-inflated daisies, iridescent stars and heart-shaped cases, Marc Jacobs Beauty is staging a playful return that fully […]
Innovation Awards spotlight | 1.75L Cradle D’Ussé Cognac
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many more – came together to evaluate the entries for the PLD Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week […]
Packaging in France: Proximity, Vitality, Sovereignty
The Conseil National de l’Emballage publishes “Packaging in France”, a unique in-depth study of the sector that highlights its strategic importance at the heart of the French economy. The result of several months of collective work with all CNE members, this hundred-page document offers, for the first time, a comprehensive overview of the sector, from […]
Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called on UK-based Butterfly Cannon for the Californian fine wine’s brand identity and packaging design. Inspired by Monte Rosso’s iron-rich soil, red is used across the labels of the three red wines: The Essence, The Impression, […]
Loch Lomond Brewery extends West Highland Spirits into RTDs
Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with the mark also set to benefit from a rebrand. The brand is clearly focusing on its brand image and packaging with the launch of these ready-to-drink beverages in 33cl aluminium cans, a format that has […]
Adam introduces a minimalist wooden coffret rooted in territorial identity
A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain: with its new “plot-specific” (coffret parcellaire) packaging, Bordeaux-based coffret manufacturer Adam is redefining traceability. Because “terroir does not stop at the bottle”. Coffret producer Adam is bringing the idea of terroir to secondary packaging with […]
Guerlain celebrates spring flowers with fragrance limited editions
Guerlain continues its tradition of celebrating spring blooms through limited editions of its iconic bee bottle. Spotlight on the 2026 editions of its Muguet and Cherry Blossom fragrances. To mark May Day and the lily-of-the-valley flower, Guerlain (LVMH) called on Ateliers Vermont to craft an adornment for its bee bottle fragrance flacon (Pochet du Courval). […]
Aptar partners with Clarins on a bespoke packaging solution for the Double Serum Foundation
Aptar Beauty is partnering with Clarins on a bespoke packaging solution for the Double Serum Foundation, highlighting the rise of hybrid formulas and the ‘skinification’ of makeup, which is increasingly blurring the lines between skincare and color cosmetics. Designed to meet these evolving consumer habits, the solution developed by Aptar is based on dual-chamber technology […]
Quadpack unveils Lotus Pod, the next-generation cooling-effect applicator
Quadpack introduces Lotus Pod, a new metal cosmetic applicator designed to pair with the Skin-Up Bottle. Inspired by the lotus flower, the device delivers a cooling sensation on contact with the skin while combining design and functionality. Designed to be integrated with the Skin-Up Bottle, Lotus Pod features a metal tip that provides a cooling […]
A signature Dior bag becomes the inspiration for a new fragrance
Dior continues its dialogue between fashion and perfumery with Cuir Saddle, a creation by Francis Kurkdjian directly inspired by its iconic bag. Conceived as a “skin-on-skin” sensation, this unisex fragrance reinterprets the leather accord in a softer, more luminous way, while extending the House’s aesthetic universe all the way to the bottle. The launch of […]
KISS Colors & Care unveils new aerosol range for textured hair
The brand introduces spray styling products formulated for coils, curls and waves, offering targeted hold, hydration, definition and flexibility to simplify routines and enhance texture management for everyday care across diverse curl patterns. KISS Colors & Care is widening its textured-hair lineup with a new aerosol styling range designed to make everyday styling simpler and […]
Amika launches its new global “On your wavelength” campaign
The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs, delivering visible transformation, and reinforcing its professional salon heritage. Amika is unveiling a new global campaign called “On Your Wavelength,” created to celebrate its salon heritage and professional credibility. The Brooklyn-born haircare brand wants to […]
Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing – Couture Expression
Blending the worlds of fashion and whisky, Couture Expression stands as a striking testament to creative collaboration. Developed with Olivier Rousteing for Johnnie Walker and shaped by Servaire & Co, this limited edition elevates craftsmanship into sculptural art. Below, Servaire & Co explore the thinking, precision, and innovation behind a project that reimagines the codes […]
Old Spice launches Super Mario Galaxy Movie-inspired grooming collection
The limited-edition range brings together body spray, deodorant, body wash and other grooming essentials, all infused with five playful, cosmic-inspired scents created to reflect the adventurous universe of the film. Old Spice is stepping into the world of gaming and entertainment with a limited-edition grooming collection inspired by The Super Mario Galaxy Movie. Designed to […]
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project combines creativity and commitment. It highlights support for the trans community, at the intersection of beauty, self-expression, and activism. Released as a limited edition, this lipstick stands out with a carefully crafted shade and […]
Albéa highlights latest packaging developments, from applicators to airtight cosmetics compacts
New applicators and compacts and a small-format Twirl jar were among packaging supplier Albéa’s novelties revealed at Paris Packaging Week 2026. Albéa’s new Purr, Lumea and Glazen applicators are made in Italy from thermoplastic elastomer (TPE) and intended to be used with the supplier’s Mémoire pack. Glazen is a flexible, curved applicator with resevoir targeting […]
Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging
For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a trail of flowers cascades onto the flacon. Dior’s new limited edition of J’adore Intense joins the LVMH-owned brand’s exceptional pieces collection that puts craftsmanship in the spotlight. For this release, Milan-based designer Madina Visconti—known for […]
Beiersdorf and Ball hit 100% PCR milestone for NIVEA MEN aerosol cans
Beiersdorf and Ball Corporation have fully transitioned European aerosol cans to 100% post-consumer recycled aluminium, cutting emissions while proving large-scale circularity for NIVEA MEN and 8×4 deodorant sprays. Beiersdorf and Ball Corporation have completed a strategic partnership by converting all of Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminium, following a successful 2024 […]
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions about packaging’s real environmental impact, from material choices to everyday consumer habits. Anthony Bouvier discovered packaging during a work–study placement at Hyléance. He quickly realised that what looks simple on shelf hides a delicate balance […]
Candles go couture with Dior’s latest home fragrance launch
Dior’s new candles come in 11 different scents. The lacquered black glass jars have a removable base that can be interchanged with one dressed in an iconic print of the maison: Toile de Jouy, monogram, houndstooth… Dior (LVMH) has added new scented candles to its La Collection Privée line. Paying hommage to emblematic addresses of […]
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris Packaging Week set a new record, bringing together 914 exhibitors and 14,442 visitors, a 15% increase compared to the previous year. The event has now established itself as a must-attend occasion for the beauty industry, […]
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe. Covering beauty, luxury, premium drinks and aerosols, PPW has increasingly become a locus for launching […]
Celebrating the Year of the Horse: how Don Julio celebrates Lunar New Year 2026
To mark the Lunar New Year, Tequila Don Julio is celebrating the Year of the Horse with an exclusive edition combining Mexican heritage and Asian symbolism. It celebrates 1942, the year in which founder Don Julio González began his adventure, also marked by the Year of the Horse, with a limited edition bottle combining traditional […]
Reynolds and Reyner redesign the French Boulevard special edition
The French Boulevard brand is represented by a powerful symbol: the diamond, carefully reinterpreted and incorporated on both the main label and the neck label. The redesign of the French Boulevard Special Edition label is part of the evolution of the new visual identity, striking a balance between innovation and continuity. More contemporary, the design […]
Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging
Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging created in celebration of Lunar New Year. The occasion is an opportunity to team up with artisans, artists or fashion designers to foster creativity in design. Rémy Martin’s tie-up with Xue Song saw the Chinese […]
Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed a record-breaking 14,442 visitors for the 25th edition of Paris Packaging Week. This represented a 15% increase compared with the previous edition. The event brought together 20,462 participants, with 915 exhibitors, 213 speakers and professionals […]
Press release | Winners of the Innovation Awards 2026 kick off Paris Packaging Week 2026
Paris, 5 February 2026 – Innovation took centre stage on the eve of Paris Packaging Week as the winners of the Innovation Awards 2026 were unveiled at an exclusive gala evening held on Wednesday,4th February. The awards honor the most groundbreaking packaging projects in the beauty, drinks, aerosol, and luxury sectors. Selected from more than […]
Guerlain taps Microcaps’ technology for Aqua Allegoria Perle
Skinification meets alcohol-free fragrance for Guerlain’s latest novelty within its Aqua Allegoria collection. Translucent microbeads produced using Microcaps’ micro-encapsulation technology lend both sensory and visual appeal. Spring 2026 sees Guerlain’s launch of Aqua Allegoria Perle, fragrances based on Swiss company Microcaps’ encapsulation technology. Traditionally dispersed in an alcohol base, the fragrance concentrate is now encapsulated […]
Paris Packaging Week x re/sources – Packaging and consumer experience: when design becomes a lever of desire
The myth that Anita Roddick started a global brand in her kitchen is just that, a legend. Did you know that she actually started immediately with a lab to develop and manufacture her formula? Not to take away any merit from her creation; she was still an amazing creator and founded an amazing brand, but […]
The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their goal is to ensure the right artwork and the right colour from the very first version, while reducing rework, lead times and costs across the entire production chain. “Paris Packaging Week is a key event […]