Veuve Clicquot x Jacquemus: champagne meets couture
LVMH-owned champagne brand Veuve Clicquot has teamed up with French fashion designer Simon Porte Jacquemus for a limited edition of its La Grande Dame 2018 prestige cuvée. The packaging includes a bottle wrapped in white linen. After having worked with artists including Yayoi Kusama and Paola Peronetti for its La Grande Dame champagne, Veuve Clicquot […]
Patrón Tequila ravamps packaging for first time in three decades
Patrón Tequila has undergone a packaging revamp for the first time since it launched back in 1989. The new glass bottle, designed by Servaire & Co, is lighter weight and features embossed detailing. Super-premium spirits brand Patrón Tequila has revealed a new visual identity for its bottle and secondary packaging across its core portfolio: Silver, […]
Exclusive | Designing purity and impact in oral care with WHYTE
In this interview, we speak with Morgan Hastie, founder of The Logo Lassie. She talks about her creative journey designing the identity and packaging for Whyte. Whyte is a premium oil pulling brand bringing a fresh perspective to the wellness and oral care space. Founded by Shubhangi Tyagi, Whyte set out to create “America’s cleanest […]
Haus Labs revolutionizes contouring with its new duo
Haus Labs launches the Precision Sculpt Shaping Balm, a contouring stick enriched with skincare benefits, paired with its dual-ended brush for precise and effortless application. The brand unveils a duo designed to simplify contouring: on one side, the Precision Sculpt Shaping Balm, a cream contour stick available in 9 shades; on the other, the Precision […]
Chanel expands Sublimage range with night lip oil
Chanel is adding to its Sublimage collection with a lip oil designed to be applied at night. The product comes in a leather sheath with a tweed interior woven by Maison Lesage. This fall, Chanel’s Sublimage skincare line sees a new addition in the form of a lip oil. Intended for night time application, Sublimage […]
Louis Vuitton expands its universe with a premium makeup collection
Unveiled in March and eagerly awaited, La Beauté marks Louis Vuitton’s first steps into makeup. The collection immediately captured the attention of the global press, which highlighted its bold pricing. Under the artistic direction of Pat McGrath, a leading figure in the world of beauty, the collection combines innovation and refinement. Lipsticks feature a satin […]
Refreshed Isle of Raasay packaging debuts on rare release
A distinct new look for isle of raasay’s limited releases. A mineral-inspired design echoing the island’s volcanic landscape and fossil heritage. The Isle of Raasay Distillery has unveiled refreshed packaging for its limited editions, inspired by the island’s striking geology. Cool slate grey tones reflect the rugged volcanic terrain, while fossil imprints embossed on the […]
Prada Beauty unveils its new fragrance with Tom Holland
Tom Holland represents the new Prada Paradigme fragrance, housed in a rectangular bottle with a green ombre and a black cap. Prada Paradigme invites reflection on the connection between inner life and the outside world, an idea translated into a woody, ambery fragrance enhanced with an avant-garde touch characteristic of the Prada house. “When conceiving […]
Hybrid beauty makes its mark on make-up packaging design trends
Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging—often driven by masstige brands in Asia—that luxury players in the West will be sure to capitalize on. Formes de Luxe identifies the packaging trends that are leading the charge in the make-up space. Brands are exploring the limits of ‘precious’ detailing in […]
Cognac Raynaud unveils new trilogy
Cognac Raynaud’s new line stands out for the complex, wraparound label that adorns the bottle. A tribute to La Chapelle de la Renorville, the historic heart of Raynaud’s estate. After introducing its first La Légende de Renorville cognac in 2024, France’s Cognac Raynaud has expanded the line with three new limited-edition cognacs. The VSOP, XO […]
Louis Vuitton’s €5,000 version of LVERS housed in copper fragrance flacon
The packaging challenge for Louis Vuitton’s new limited edition of its LVERS fragrance? Housing the juice in a solid copper bottle while ensuring formula and material compatibility. Groupe Texen rose to the challenge. To mark one year since the launch of its LVERS fragrance created with Pharrell Williams, Louis Vuitton is rolling out a limited edition of the […]
Clarins rethinks its Double Serum bottle with Aptar Beauty
Clarins unveils a new eco-designed bottle for its iconic Double Serum. Designed with Aptar Beauty, this innovative packaging combines sustainability, technology and user experience. This new bottle embodies Clarins’ commitment to more responsible beauty, without compromising on effectiveness. The active ingredients are better preserved thanks to the separation of the phases right up to application. […]
Absolut pays tribute to Keith Haring with a vibrant collector’s edition
Absolut is celebrating almost 40 years of artistic collaboration with Keith Haring with a bottle inspired by his iconic poster. It was Andy Warhol who initiated the meeting between Keith Haring and Absolut, giving rise to a memorable collaboration. Haring became the second artist to lend his style to the brand, creating four posters featuring […]
Press release | Call for innovation. Paris Packaging Week Innovation Awards open
Top brands, fresh ideas, and the new Luxury Awards set the stage for 2026’s most celebrated designs Paris, July 10, 2025 – The Innovation Awards are officially open for entries – inviting the most creative, disruptive, and sustainable packaging solutions from across the globe to take centre stage in the heart of Paris. Paris Packaging […]
Carolina Herrera makes a splash with La Bomba fragrance
Carolina Herrera’s new fragrance pillar La Bomba comes in a jewel-like butterfly-shaped bottle that is the work of French glassmaker Pochet du Courval. Spanish group Puig has introduced a new fragrance for fashion brand Carolina Herrera. “The House’s most significant fragrance launch since 2016,” Puig noted in a Linkedin post. La Bomba comes in a […]
Sponsored Content | Heinz Glas: Innovative glass caps
As glass takes form, it becomes a canvas for ideas. Geometric precision, a dance of lights inspired by the cosmic ballet, refl ects the harmony of technology and artistry. The enchanting qualities of glass are now gracefully expanding into the realm of closures. Crowning Glory – Our innovative glass caps As glass takes form, it […]
Concept4 develops packaging to create personalized foundation shades
After showing Vessl’s patented mixing system for beverages, Concept4 has adapted the idea to a dial-up mixing solution for the beauty industry. Hong Kong-based Concept4, which holds the global rights to US company Vessl’s closure and delivery technology in the beauty space, has developed a solution that enables consumers to create customized foundation shades. Debuted […]
Maison Berger has once again turned to glassmaker Bormioli Luigi
For 125 years, Maison Berger Paris has embraced innovation unveiling original creations each year – from lamps to candles and fragrance diffusers. For its 2025 collection, Maison Berger Paris has once again called its partner Bormioli Luigi to develop the Echo and Cosy catalytic lamps – from the design of the glass to the production […]
Bringing Friuli’s heritage to life with the bold design behind San Zorz beer
San Zorz beer, designed by DUDE Design, brings Friuli’s brewing heritage to life with a playful and striking pop-art style. The design draws inspiration from the legend of St George, the revered patron saint of the region. Portrayed as a dynamic, modern hero, St George is shown slaying a dragon with bold colours and energetic […]
Cathay Pacific partners with Hong Kong Beer Co to launch beer made for 35,000 feet
Cathay Pacific has teamed up with Hong Kong Beer Co to create Betsy Beer, a 4.2% pale ale specially brewed to be enjoyed on flights at high altitude. Passengers often experience dulled taste buds when flying, so this beer’s recipe combines science and traditional brewing techniques to deliver full flavour even at 35,000 feet. Named […]
Discovering the stronghold of French whiskey with Laferté
At the recent Forum du Print et du Packaging on 21 May, held by Imprim’Luxe at the Hôtel de l’Industrie in Paris, we had the pleasure of meeting Loys Vallon de Testa, Co-founder and CEO of Laferté, an innovative French whiskey brand making waves in the spirits industry. With a background at the prestigious Moët […]
Expert Jury, Gérald Martines, powerful perspective on Future Leaders at Paris Packaging Week
At the heart of Paris Packaging Week’s mission is a firm belief in the importance of nurturing the next generation of leaders who will reshape the packaging industry. The Future Leaders programme celebrates emerging talent, individuals with the vision, values and potential to challenge conventional thinking and lead meaningful transformation. Each year, a carefully selected […]
Exclusive | Synara: A fragrance concept that wears emotion like armour
In this interview, we explore the creative vision behind ByAllMeans Studio’s latest perfume concept, Synara, and the artistic process that gave it its unique character. This bold bottle combines modern design with storytelling to capture a strong and multi-dimensional sense of femininity. With its striking shape and careful details, Synara is a powerful symbol where […]
PCD Innovation Awards Spotlight | DROP N°5 L’EAU 50ML
In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards. The winners of the PCD Innovation Awards 2025 were announced, celebrated, and honoured at PCD Paris, as part of Paris Packaging Week in January 2025. Limited Edition […]
Suqqu rethinks make-up packaging with Cristal One, Eastman’s recyclable resin
Suqqu is opting for eco-responsibility with a new make-up compact made from Cristal One, Eastman’s recyclable resin. Combining luxury and durability, this case replaces traditional ABS while retaining a top-of-the-range finish. Japanese luxury brand Suqqu, paying homage to Japanese craftsmanship and the concept of ‘natural grace’, has launched a new setting powder presented in a […]
Entries for Future Leaders class of 2026 are now open!
In 2026, Paris Packaging Week will continue to drive the industry forward by showcasing those who are shaping the future of packaging. Among them: a new generation of young, creative and committed talents, ready to change the face of packaging. This programme recognises ambitious young talents who want to make their voices heard, connect with […]
PLD Innovation Awards Spotlight | Veuve Clicquot Cooler
In December 2024, our prestigious jury, made up of brands such as Moët Hennessy, La Martiniquaise, Rémy Cointreau and many others, met to judge the PLD Innovation Awards. The finalists and winners of the PLD Innovation Awards were announced, recognised and applauded at Paris Packaging Week in January 2025. Value Added Packaging Please describe the […]
The Dalmore taps architect Ben Dobbin for The Luminary Series 3 whisky packaging
For the third opus in its Luminary series, Scotch whisky purveyor The Dalmore called on Ben Dobbin of architects Foster & Partners. Dobbin designed a sculpture made of bronze, brass, and Scottish brown oak to house The Rare decanter. After Maurizio Mucciola of Kengo Kuma Architects in 2020 and Melodie Leung of Zaha Hadid Architects […]
Inside the packaging of Megan Thee Stallion’s Chicas Divertidas tequila
US rap star Megan Thee Stallion called on Stranger & Stranger for the packaging design of her tequila brand Chicas Divertidas. Introduced in 2025, the brand offers Blanco and Reposada expressions. When it came to the packaging design of three-time Grammy Award-winning artist Megan Thee Stallion’s tequila brand Chicas Divertidas, agency Stranger & Stranger sought […]
ADF Innovation Awards Spotlight | PURO
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together to evaluate entries for the ADF Innovation Awards. The winners of the ADF Innovation Awards 2025 were announced, celebrated, and honoured at ADF Paris, as part of Paris Packaging Week in January 2025. Concept of […]