Design - Paris Packaging Week

Cif’s new spray uses microbiome technology

Cif has launched a new all-in-one cleaner, Cif Infinite Clean, that uses innovative microbiome technology and probiotics to maintain cleanliness on surfaces long after application. It’s new product from Unilever’s Cif brand blends 100% natural probiotics with powerful cleaning ingredients to deliver a longer-lasting clean. According to a survey, 70% of users wish for cleaning […]

Paris Packaging Week named headline sponsor of first Forum du Print & du Packaging

Paris Packaging Week is proud to announce that it will be the headline sponsor of the first Forum du Print & du Packaging, organised by Imprim’Luxe, an exciting new event set to shape the future of premium and luxury packaging and printing. Since its creation, Imprim’Luxe has been dedicated to promoting the excellence of the […]

Interparfums gets playful with MCM fragrance collection

MCM’s new collection of six fragrances launched under license with Interparfums this spring. The cylindrical perfume bottles are topped with intricately shaped caps made of die-cast aluminium. German luxury accessories and lifestyle goods brand MCM (Interparfums Inc) has launched a fragrance collection of six scents inspired by its iconic leather animals. The packaging design is […]

PCD Innovation Awards Spotlight | LIFE MATRIX HAUTE REJUVENATION CREAM

In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards. The winners of the PCD Innovation Awards 2025 were announced, celebrated, and honoured at PCD Paris, as part of Paris Packaging Week in January 2025. Skincare – […]

LINDAL Group introduces FlipStraw dual spray actuator

LINDAL Group has launched FlipStraw, a dual spray actuator with a foldable straw, developed for homecare and technical aerosol applications. FlipStraw features a lightweight design, easy assembly, and a choice of spray patterns. It received strong interest after its debut at ADF Paris, part of Paris Packaging Week in January 2025. Compatible with LINDAL’s LI […]

Ghizlane Sahli elevates Guerlain’s Orchidée Impériale Black with silk and upcycled plastic

Guerlain has revealed an artist edition of its Orchidée Impériale Black skincare. The LVMH brand turned to up-and-coming artist Ghizlane Sahli for the collection of just 12 pieces, retailing at €12,000 each. An architect by training, Ghizlane Sahli is an emerging talent on the Moroccan art scene. Her craft? Reinventing embroidery in 3D using recovered […]

Faena Studio’s expressive packaging for Gota’s organic wines

Faena Studio brings a fresh and artistic flair to the world of organic wine with its evocative packaging for Gota, a wine brand rooted in La Alcarria, Spain. Inspired by the joyful aftermath of a memorable evening, each bottle tells a story filled with stained tablecloths, empty glasses, laughter, and shared moments. The label designs […]

IKI Manufacturing launches new hair care aerosol service

IKI Manufacturing has introduced a new contract manufacturing service focused on hair care aerosols, helping brands create high-quality, innovative products. With years of experience, IKI now offers full support for hair care brands, from creating formulas and designing packaging to filling and final production. They specialise in advanced aerosol systems like Bag-on-Valve, offering cleaner and […]

Secret Blend reinvents itself: a mysterious design for a legendary cuvée

Enigmatic and refined, Secret Blend unveils a new label by 43oz Studio, designed to appeal as much to the touch as to the eye. Still shrouded in secrecy, this cult wine has been taken to the next level with a visual package that plays on intrigue. The dark, textured label reveals the name of the […]

Free webinar – How can we reinvent ourselves to meet today’s new challenges?

Webinar Paris Packaging Week x Martinenq

Paris Packaging Week and Martinenq are delighted to host a free webinar on Tuesday 22 April at 10am. This webinar will be held in French. Martinenq will be talking about developments in the packaging market, its CSR commitments and the eco-design innovations that are enabling them to adapt to new environmental and technological expectations. Presented […]

Outlaw refreshes Mitchum’s deodorant packaging

To stay ahead in the competitive deodorant market, Outlaw has unveiled a bold new redesign for the Mitchum portfolio, strengthening its brand equity and consumer appeal. Guided by extensive research and consumer insights, the refreshed packaging balances modern aesthetics with Mitchum’s trusted identity. The signature green has been refined for greater shelf standout, while the […]

Exclusive | “Up’n Away!” by Eclectic M: A creative journey into imagination and possibility

In this interview, we delve into the creative vision of Igor Mitin, Design Director at Eclectic M, as he reveals the artistic process behind Nabila K Cosmetic’s signature fragrance, “Up’n Away!”. Explore how this exquisite bottle, inspired by the charm of a hot air balloon, blends opulence and artistry to create a design that is […]

PCD Innovation Awards Spotlight | Bottega Veneta Parfum Collection

PLD Innovation Awards Spotlight | Macallan

In December 2024, our prestigious jury, composed of brands such as Bacardi, Pernod Ricard, and Veuve Clicquot, gathered to judge the entries for the PLD Innovation Awards. The finalists and winners of the PLD Innovation Awards 2025 were announced, celebrated, and honoured at PLD Paris, as part of Paris Packaging Week in January 2025. Hyper […]

The inspiration behind French aperitif brand Bellamie’s packaging design

With the launch of Bellamie, entrepreneur Marie Voirin is aiming for a new take on a traditional French liqueur. The packaging was dreamed up by design agency Glasfurd & Walker. After a six-year career in the wine and spirits industry, including at Moët Hennessy and William Grant & Sons, Marie Voirin, a UK-based entrepreneur with […]

The LumiCoat Revolution by Stoelzle Perfumery & Cosmetics

LumiCoat, a cutting-edge UV coating developed by Stoelzle Perfumery & Cosmetics in collaboration with Nexdot, sets a new standard in luxury packaging for perfume bottles. This groundbreaking technology offers exceptional UV protection, all while preserving the crystal-clear transparency of glass and maintaining the visual identity of a brand, elevating both clarity and brilliance to unprecedented […]

Hairitage by Mindy McKnight reinvents its packaging

Hair products brand Hairitage by Mindy, founded by influencer Mindy McKnight, is getting a makeover with a bold rebrand. To better reflect its commitment to inclusivity and innovation, the brand is adopting a sleeker, more modern packaging design. With revamped, modernised packaging, the brand drew on feedback from its community to design these new products. […]

PCD Innovation Awards Spotlight | VALENTINO SPIKE REFILLABLE LIPSTICK

Wildsmith teams up with Shellworks to create compostable packaging

The brand has called on innovator Shellworks to launch a new 100% compostable product. This packaging will be used for its bestsellers: Active Repair Copper Peptide Cream and Ceramide Repair Balm. In addition to the two bestsellers, four other products will see their packaging changed over the course of 2025: Active Repair Nourishing Cleansing Balm, […]

Salvalco releases Nebula: A new actuator for sustainable aerosol performance

Salvalco has introduced Nebula, a new actuator specifically designed for use with inert gas propellants, promising enhanced performance while reducing environmental impact. Developed using a science-based approach, Nebula aligns with Salvalco’s ‘driven by data’ innovation philosophy. A key advantage of the new actuator is its ability to incorporate multiple performance-enhancing features when paired with Salvalco […]

Towards a sustainable future: cArtù & TissuePack

Innovation in Packaging – Discover how cArtù and TissuePack are transforming our environmental impact In the realm of eco-conscious innovation, cArtù and TissuePack are setting a new standard in sustainable packaging. We speak with Antonio Coelho, Director and Partner at C2K Industrie, responsible for strategy, organisation, and the development of the entire product range in […]

PLD Innovation Awards Spotlight | Havana Club 7 x Jonathan Raksha Limited Edition Bottle

In December 2024, our prestigious jury, composed of brands such as Bacardi, Pernod Ricard, and Veuve Clicquot, gathered to judge the entries for the PLD Innovation Awards. The winners of the PLD Innovation Awards 2025 were announced, celebrated, and honoured at PLD Paris, as part of Paris Packaging Week in January 2025. Premium Innovation (15€ […]

Exclusive | STI-France Sales Manager discusses the brand’s success and latest innovations

9 MILE Vodka is one of the fastest growing vodka brands in Germany. In this exclusive interview, we talk to Jean-Luc Colin, Sales Manager at STI-France, and look at the secrets behind the brand’s success, its commitment to sustainability, the innovation behind its premium pack, and its impact on expanding market share. What were the […]

Dries Van Noten expands visually eclectic fragrance collection

Dries Van Noten has added four new references to its fragrance lineup. The glass flacons from Stoelzle Masnières Parfumerie that combine with ceramic, aluminum or plastic shells are housed in form-fitting secondary packaging. Fashion brand Dries Van Noten (Puig), which introduced its first beauty collection in 2022, has added four new eaux de parfum to […]

An innovative bell-shaped hood designed by TNT Group for Jil Sander

The cap of the new Olfactory Series 1 fragrance collection by Jil Sander is shaped like a bell, made from a single piece of aluminium. The hood is finished in white lacquer with black screen-printed details, and incorporates a recycled PP insert, guaranteeing aesthetic appeal, robustness and durability. This design is part of an environmentally-friendly […]

Hyléria: redefining luxury skincare with craftsmanship and sustainability

We spoke with Johanna Minvielle-Sebastia, Founder and CEO of Hyléria, about her vision for a new era of dermocosmetics—one that seamlessly blends high-performance skincare with French craftsmanship and eco-conscious design. She shares the story behind the brand, the challenges of creating refillable artisanal glass packaging, and how Hyléria is redefining luxury skincare with a commitment […]

Unilever teams up with Marshawn Lynch to launch new Dove Men+Care deodorants

Unilever has partnered with former football star Marshawn Lynch to unveil two new Dove Men+Care whole body deo sprays: Marine + Blue Cypress and Fig + Suede. These deodorants are specially designed to combat body odour all over, addressing a significant lack of awareness, as research from Dove Men+Care shows that 63% of men remain […]

Ball Corporation invests in Meadow to revolutionise packaging with aluminium refills

Ball Corporation, a global leader in sustainable aluminium packaging, has announced an investment in Meadow, a Swedish startup. Meadow’s innovative technology, Meadow Kapsul, uses pre-filled aluminium cartridges for products like soap and shampoo, designed for use in reusable dispensers. This partnership aims to scale up aluminium refill production, a recyclable material that maintains its quality […]

Geka plays with new shapes and fibers for mascara and lash brushes

New molded mascara brushes and fiber options were on show at German applicator specialist Geka’s booth at Paris Packaging Week 2025. Designed for different lashes, the Molded Brush Kit comprises three references. FeatherBRUSH is a single-component LDPE brush, slightly tapered and curved to adapt to the eye shape. Ideal for a ‘zig-zag’ application, the brush’s […]

Dropify, the dropper that optimises your skincare routine

Quadpack launches its new refillable dropper with controlled dosage for one-handed use. Dropify can be used with oils or serums, and features a tactile button that dispenses the formula drop by drop. Made from recyclable materials, it can also be customised. “ The Dropify bottle is practical and hygienic, for a minimalist skincare routine. We’re very […]