Design Case Study | Kristall Vodka, a prestigious and precious design

Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design express the brand’s values? 

“Prestige and preciousness. These two words inspired me to create the entire project. By naming this brand Kristall, I wanted to bring together two very similar entities. Crystal: pure, unadulterated, precious, and prestigious. And Kristall vodka, which takes up these same aspects”, explains Mattéo.

Each letter of Kristall is inscribed inside the logo to create a link between the pictogram and the history of the brand. To add that touch of the brilliance found in a crystal, Mattéo tinted the logotype with iridescent colour. This play between purple, pink and blue gradations gives the product a rare impression. Kristall vodka, as its name suggests, is as precious and rare as a crystal.

What inspired the design? 

The limited-edition packaging of Kristall Vodka was inspired by the shape and rarity of a crystal. Pure in its whiteness, fragmented and sharpened like a diamond, with a touch of brilliance reminiscent of the crystal colour. Such high-end packaging must be carefully designed.

What is unusual or innovative about this pack? 

To give rhythm, a break separates the fragmented part from the part covered with laid paper. Only the embossed and iridescent pictogram appears on this part to preserve its preciousness. A label on the side containing essential information about the vodka accentuates the break. On the fragmented ceramic part, the brand’s name “Kristall” is silk-screened with this iridescent colour. “Vodka”, in a light grey, also appears. The case in which the packaging is placed exactly matches the shape of the pictogram and reinforces the idea of rarity, almost as if it contained a jewel.

Design:Hurtikonn Studio

Product: Kristall Vodka

Launch date: 2021

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