PLD Innovation Awards Spotlight | Alfred & Joe

February 17, 2023

In December 2022, our prestigious jury, made up of brands such as Moët Hennessy, La Martiniquaise, Rémy Cointreau and many others, met to judge the PLD Innovation Awards. The finalists and winners of the PLD Innovation Awards 2023 were announced, recognised and applauded at PLD Paris, part of Paris Packaging Week in January 2023.

Super & Ultra-Premium Innovation Winner: Alfred & Joe

Please describe the brief for the pack. What were the objectives for the innovation project? What were the requirements and constraints?

We had to create a packaging that protects perfectly the magnum that goes inside, keeping in mind it can be used as a display and the overall project needed to be disruptive.

How did the pack fulfil the brief? Please describe the technical innovations in the pack and the challenges they address

The concept is a packaging that is visually disruptive, protects the magnum that goes inside, can be delivered flat for logistic and is made of paper.

This application is totally free for any market, cosmetics, wine & spirit, or fine food. It can be reused as a lamp or as a decorative element of a window set.

Perfect also for corners, and merchandising item as it can also be used as a display.

Who did you work with on this project? Please list the brand owners, packaging manufacturers, design agencies and anyone else involved in the creation of the pack and briefly say how they contributed.

Edmond de Rotschild is the client
LPF groupe manufacturer
Agence BEMAD design agency

Congratulations to all those involved in the creation of this innovative pack! Entries for the Innovation Awards 2024 will open in the autumn of this year.