Chanel becomes eco-responsible

Originally in varnished galvanized brass, the bottles will now be adorned with an anodized aluminium band, made in France. The Maison Chanel, which wishes to evolve towards CSR products, has made this change as a strong symbolic act: an eco-responsible, efficient and concrete transformation. The brand relied on the expertise of g.pivaudran, which took up the challenge.

“Our expertise enables us to shape aluminium into any shape, to assemble various materials and  solve our customers’ current needs. Eco-responsible by nature, infinitely recyclable, light and versatile, aluminium is our answer to luxury brands’ desire for added value” says Marc Pivaudran, President of g.pivaudran.