Interview | Hunter Luxury and its special edition Alvari range

August 4, 2023

Hunter Luxury, a British packaging and accessories company, crafts exquisite packaging for renowned global beauty and spirits brands. The UK-based team’s expertise in design, product development, and engineering tackles challenging projects, while the Operations and Logistics teams manage suppliers for worldwide delivery. With a focus on innovation and sustainability in the luxury sector, they excel in applying creative techniques and materials to meet clients’ sustainability goals.

How does attending Paris Packaging Week help develop your business?

Last year was our first year exhibiting at Paris Packaging Week, and we were thrilled with the interest we had on our stand. We launched our first collection of inspiration projects, which were a great conversation starter amongst many of the visitors we had, and we have since had the opportunity to further those conversations with several new French brands that had previously been unaware of Hunter Luxury.

Our Spirits projects also draw attention to our capabilities in that sector and build our brand awareness as technical experts amongst French Spirits companies attending the show. Clementine Delorme, our French Beauty Account Manager, leveraged her industry reputation to network and reconnect with individuals both at our stand and throughout the show.

In summary, the show proved to be the ideal platform for expanding our connections and strengthening relationships within the industry.

What are you most excited about for the 2024 event in January?

We are thrilled to expand our collection of innovation projects now that we have Mandy Bocker as our Innovations Manager. Working alongside our beauty team, Mandy and our design team have curated an exceptional range of promotional and inspirational products, building on the success we achieved at Paris Packaging Week 2023. Anticipating the continued popularity of our collections as well as our client projects, we have drawn inspiration from beauty trends, as well as wellness and home accessories. We cannot wait to engage with visitors at the show, sharing our ideas and discussing our latest products in the dynamic world of beauty and beyond.

Give us a short introduction to the new Alvari range:

Alvari is a Hunter designed collection of special edition boxes, that is dedicated to all thing’s fragrance. It is a show piece collection that demonstrates Hunter’s capabilities from inspiration and conception to finished product.

What are the packs main characteristics/its main essential features?

The collection features an embossed and hot foil honeycomb design on the exterior, which is complemented by a botanically inspired print on the interior linings. We have tried to capture the very essence of Bee’s throughout the whole collection.

What materials are the pack made of?

Main materials used are vegan leather and soft organic cotton, which line the external and internal surfaces of the rigid card construction. The use of charms has been used to add extra detail to each pack.

How sustainable and/or innovative is the pack?

The Four Seasons Folding Box was the original box we created. We used a four way fold out method in the construction to give an innovative shape shift wow opening gesture. This inspired the rest of the collection, and in particular, the Mini Fragrance Roll. It is constructed in a classic hexagon honeycomb shape, which rolls open to reveal six discovery size fragrances bottles.

What inspired the design?

With structural transition in mind, we were inspired by a concept specifically to frame and display product, either in store or in the home, offering a border and backdrop of print opportunity for each item. The structures can enhance a brand story through this transition, with a reveal of internal graphics leading the consumers on an emotive journey through unboxing. The brand story which was brought to life on this pack was inspired by Hunter’s interest to a wide range of sustainability causes, including local pollinator populations. With some avid beekeepers among our development team at Hunter, this is something dear to our hearts, and links perfectly with a fragrance story.

What technical challenges did you need to overcome to manufacture this pack, if any?

The transitional nature of the fold out boxes requires the use of three living hinges, allowing the pack to be unfolded and internal product displayed. It was important that these hinges were engineered to meet durability requirements, preventing damage over prolonged use, reinforcing the keepsake nature of a luxury box.

What reactions have you had from clients?

The response from global customers has been overwhelmingly positive. The collection has been described as a powerful demonstration of Hunter Luxury’s appreciation and respect towards market trends, and our in-house bespoke technical design & development skills to create the ultimate sensorial experience for a brands consumer targeted audience.