News and Insight
Top headlines from Paris Packaging Week

Press release | Paris Packaging Week unveils Future Leaders Class of 2027
New coatings, recycled resins, refill systems and refurbished machinery are among the innovations being advanced by this year’s ten Future
Beauty news

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Press release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation
New leadership for the PCD & PLD Innovation Awards. Paris, October 8, 2026 — Paris Packaging Week has announced new

Exclusive | Sundae body mists: Bringing a playful Y2K spirit to fragrance packaging
In this interview, we speak with Jo Cutri Studio, the Australian boutique design studio behind the packaging for Sundae Body

Inside the packaging of Bottega Veneta’s Alta fragrance collection
Bottega Veneta’s Alta fragrance collection pairs a refillable glass flacon reproducing the brand’s Intrecciato leather weave with a bespoke wooden
Drinks news

Poco Vino is focusing on sparkling wines with nine new vintages
Following the launch of its six wines in small bottles, Poco Vino is expanding its range with nine new sparkling

For Halloween, bottles of liqueur take on a ghostly appearance
Designer Andrea Marín has created Nébora, a packaging concept that transforms three bottles of liqueur into ghosts. Enveloped in white

Dom Pérignon entrusts its bottles to Damien Hirst
Following several collaborations with leading figures in the contemporary art world, Dom Pérignon is continuing its dialogue with the arts

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,
Aerosol and dispensing news

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Press release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation
New leadership for the PCD & PLD Innovation Awards. Paris, October 8, 2026 — Paris Packaging Week has announced new

Lysol warms up the air sanitiser category with two seasonal scents
The brand has added Apple Cinnamon and Winter Woods as limited-edition fragrances to its Air Sanitiser aerosol range, pairing festive,

Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig
The brand has launched a limited-edition version of its Advanced Clean Dry Shampoo in a seasonal frosted fig fragrance, pairing
Luxury news

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Press release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation
New leadership for the PCD & PLD Innovation Awards. Paris, October 8, 2026 — Paris Packaging Week has announced new

Chanel Fragrance & Beauty partners with Hydro for low-carbon aluminum beauty packaging
Norwegian aluminum and energy company Hydro has partnered with Chanel Parfums et Beauté to develop low-carbon aluminum for cosmetics packaging

Inside the packaging of Bottega Veneta’s Alta fragrance collection
Bottega Veneta’s Alta fragrance collection pairs a refillable glass flacon reproducing the brand’s Intrecciato leather weave with a bespoke wooden
Hot topics
Sustainability

Poco Vino is focusing on sparkling wines with nine new vintages
Following the launch of its six wines in small bottles, Poco Vino is expanding its range with nine new sparkling

For Halloween, bottles of liqueur take on a ghostly appearance
Designer Andrea Marín has created Nébora, a packaging concept that transforms three bottles of liqueur into ghosts. Enveloped in white

Dom Pérignon entrusts its bottles to Damien Hirst
Following several collaborations with leading figures in the contemporary art world, Dom Pérignon is continuing its dialogue with the arts

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,
Design

Exclusive | Maison Myrthus: Redefining the art of gifting through packaging
In this interview, we speak with Maxime Trassaert, Founder and Creative Director of Amertume Studio, the Paris-based creative studio behind

Poco Vino is focusing on sparkling wines with nine new vintages
Following the launch of its six wines in small bottles, Poco Vino is expanding its range with nine new sparkling

For Halloween, bottles of liqueur take on a ghostly appearance
Designer Andrea Marín has created Nébora, a packaging concept that transforms three bottles of liqueur into ghosts. Enveloped in white

Dom Pérignon entrusts its bottles to Damien Hirst
Following several collaborations with leading figures in the contemporary art world, Dom Pérignon is continuing its dialogue with the arts
Innovation

Exclusive | Maison Myrthus: Redefining the art of gifting through packaging
In this interview, we speak with Maxime Trassaert, Founder and Creative Director of Amertume Studio, the Paris-based creative studio behind

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Press release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation
New leadership for the PCD & PLD Innovation Awards. Paris, October 8, 2026 — Paris Packaging Week has announced new

Lysol warms up the air sanitiser category with two seasonal scents
The brand has added Apple Cinnamon and Winter Woods as limited-edition fragrances to its Air Sanitiser aerosol range, pairing festive,
Trends

Exclusive | Maison Myrthus: Redefining the art of gifting through packaging
In this interview, we speak with Maxime Trassaert, Founder and Creative Director of Amertume Studio, the Paris-based creative studio behind

Poco Vino is focusing on sparkling wines with nine new vintages
Following the launch of its six wines in small bottles, Poco Vino is expanding its range with nine new sparkling

For Halloween, bottles of liqueur take on a ghostly appearance
Designer Andrea Marín has created Nébora, a packaging concept that transforms three bottles of liqueur into ghosts. Enveloped in white

Dom Pérignon entrusts its bottles to Damien Hirst
Following several collaborations with leading figures in the contemporary art world, Dom Pérignon is continuing its dialogue with the arts
Business

Exclusive | Maison Myrthus: Redefining the art of gifting through packaging
In this interview, we speak with Maxime Trassaert, Founder and Creative Director of Amertume Studio, the Paris-based creative studio behind

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Lysol warms up the air sanitiser category with two seasonal scents
The brand has added Apple Cinnamon and Winter Woods as limited-edition fragrances to its Air Sanitiser aerosol range, pairing festive,

Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig
The brand has launched a limited-edition version of its Advanced Clean Dry Shampoo in a seasonal frosted fig fragrance, pairing
