Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions about packaging’s real environmental impact, from material choices to everyday consumer habits. Anthony Bouvier discovered packaging during a work–study placement at Hyléance. He quickly realised that what looks simple on shelf hides a delicate balance […]
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris Packaging Week set a new record, bringing together 914 exhibitors and 14,442 visitors, a 15% increase compared to the previous year. The event has now established itself as a must-attend occasion for the beauty industry, […]
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe. Covering beauty, luxury, premium drinks and aerosols, PPW has increasingly become a locus for launching […]
Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed a record-breaking 14,442 visitors for the 25th edition of Paris Packaging Week. This represented a 15% increase compared with the previous edition. The event brought together 20,462 participants, with 915 exhibitors, 213 speakers and professionals […]
Press release | Winners of the Innovation Awards 2026 kick off Paris Packaging Week 2026
Paris, 5 February 2026 – Innovation took centre stage on the eve of Paris Packaging Week as the winners of the Innovation Awards 2026 were unveiled at an exclusive gala evening held on Wednesday,4th February. The awards honor the most groundbreaking packaging projects in the beauty, drinks, aerosol, and luxury sectors. Selected from more than […]
Press release | Paris Packaging Week 2026: All eyes on PPWR as the countdown to Paris begins
Paris, 29/01/2026 – On 5 & 6 February 2026, Paris Packaging Week opens a new chapter, bringing the packaging industry together at a defining moment of transformation driven by the European Packaging and Packaging Waste Regulation (PPWR) and other major EU regulations. With 930 exhibitors and more than 15,000 visitors expected from over 100 countries, […]
The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their goal is to ensure the right artwork and the right colour from the very first version, while reducing rework, lead times and costs across the entire production chain. “Paris Packaging Week is a key event […]
Interview exclusive | Charlie Bradley, Future Leaders 2026
A Doctoral Researcher at Brunel University London, Charlie Bradley investigates the design of digital reuse systems. Alongside this, he participates in the Transform project, which aims to to understand the constraints and enablers of scaling-up reuse systems in the global south. What inspired you to pursue a career in the packaging industry? Charlie Bradley – Over […]
How to choose the right packaging supplier to boost your brand’s success
In the beauty industry, packaging goes far beyond its basic function. Choosing the right supplier involves building a true partnership that combines expertise in design, innovation, sustainability and supply chain management. A partner able to anticipate needs, adapt to brand growth and navigate a complex regulatory and logistical landscape becomes a strategic lever for differentiation […]
Exclusive Interview | Thomas Bernad, Future Leaders 2026
A mechanical engineer by training, Thomas Bernad wasn’t originally headed toward chemistry, but the 26-year-old quickly realised that to successfully develop the first spray paint can propelled by compressed air rather than liquefied petroleum gas, he would need to fully immerse himself in formulation and packaging! Founder of Aerosolution and Be Morpho, Thomas is reinventing […]
Exclusive Interview | Danielle Goad, Future Leaders 2026
As EMEA Director, Danielle Goad leads Specright’s European operations, driving the development of the leading Specification Data Management platform. She helps companies digitize technical packaging and product data to enhance sustainability, compliance, and operational efficiency. What inspired you to pursue a career in the packaging industry? Danielle Goad – I feel fortunate to have discovered […]
Press release | Paris Packaging Week unveils the finalists of the 2026 Innovation Awards and launches a new category dedicated to luxury
Paris, 16 December 2025 – Paris Packaging Week today announces the finalists of the 2026 Innovation Awards, the industry’s most highly anticipated awards, which each year celebrate the world’s best technical innovations in perfume, cosmetics, premium drinks, aerosols and dispensing systems. The 2026 edition also marks a major milestone with the introduction of a new award […]
Exclusive Interview | Anthony Bouvier, Future Leaders 2026
Anthony Bouvier has been working as a Product Manager at Hyléance since 2021. He is also a PhD candidate in Marketing at IAE Lyon, France. His research focuses on how different materials such as glass, plastic and metal influence consumer engagement with reusable packaging solutions.. What made you want to pursue a career in the […]
Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges
Paris, 4 December 2025 — Paris Packaging Week 2026 is unveiling a major conference line-up, bringing together more than 100 international experts. The PPWR will run throughout the programme as a central theme, offering a precise reading of ongoing transformations in sustainability, next-generation materials, technological progress, AI and European regulatory developments. PPWR: the regulatory thread […]
Exclusive Interview | Helen Yang, Future Leaders 2026
A chemist by training, with a background in synthetic chemistry from Columbia University, Helen Yang is the founder of Clement Packaging, a San Francisco-headquartered company that offers a novel, compostable, plant-based packaging for consumer goods. What inspired you to pursue a career In the packaging industry? Helen Yang – I started my career as a […]
Press release | For its 25th anniversary, Paris Packaging Week turns to student creativity to rethink beauty packaging codes
Paris, 27 November 2025 – To celebrate its 25th anniversary, Paris Packaging Week 2026 will spotlight a new generation of designers, engineers and creatives on 5–6 February at Paris Expo Porte de Versailles. Through four student competitions, this anniversary edition places innovation cat the heart of its strategy, giving schools free rein to imagine the […]
Exclusive Interview | Gergely Zambo, Future Leaders 2026
Gergely Zámbó is co-founder and managing director of Respray, a Hungarian cleantech start-up. Together with his partner, Andor Réti, he created the first in-store refill stations for spray products. What made you want to pursue a career in the packaging industry? Gergely Zámbó – It all started with frustration. Andor and I noticed that every […]
Exclusive interview | Truc Phung, Future Leaders 2026
With a PhD in physicochemistry, Truc Phung focuses on understanding and enhancing the functional and environmental performance of biodegradable polymers used in packaging, ensuring they meet both industrial requirements and sustainability goals. Truc is part of the “Future Leaders class of 2026,” as identified by Paris Packaging Week. Can you introduce yourself? Truc Phung – I […]
Press release | Pentawards Festival returns to Paris Packaging Week 2026 to shape design’s next decade
Paris, 06 November 2025 – Following a highly successful debut in 2025, The Pentawards Festival is returning to Paris Packaging Week in 2026, on 5 & 6 February at Paris Expo Porte de Versailles, with renewed ambition to make Paris the global capital of packaging design. Under the banner “Fuelled by Ideas”, the Festival will […]
Press release | Innovation takes centre stage at Paris Packaging Week 2026
Paris, 28 October 2025 – The packaging world will gather in Paris on 5 and 6 February, as more than 900 exhibitors – including Kurz, Heinz, Gainerie Moderne and Arcelor Mittal – take over Hall 1 at Paris Expo Porte de Versailles. The vast space will be transformed into a showcase of the latest trends […]
Press release | Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition
Paris, 09/10/2025 – On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market. Over the years, Paris Packaging Week has become Europe’s leading event for packaging innovation and design, and this […]
Time magazine names L’Oréal one of the 100 most influential companies of 2025
In 2025, L’Oréal was listed as one of the ‘Titans’ in the Time100 Most Influential Companies ranking, a recognition which underlines its global weight in beauty innovation. With brands such as CeraVe, the group has established a scientific, accessible and inclusive vision of skincare. For several years now, L’Oréal has been radically transforming its business […]
Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design
Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview, Rowena Curlewis, Co-founder and CEO of Denomination, discusses how the island’s distinctive landscape served as the foundation for a packaging concept that is both elegant and authentic. Through the use of natural materials, refined forms […]
Exclusive | Breaking the mould with LOUERS vodka
In this interview, we speak with Willem Louwers, Founder of LOUERS vodka, about the story behind the brand’s striking new bottle design. Created to challenge convention in the ultra-premium spirits category, LOUERS combines bold aesthetics with traditional Dutch craftsmanship. From its origins in Shanghai’s nightlife scene to its presence in 35 countries today, the brand […]
Press release | Paris Packaging Week launches third edition of acclaimed Future Leaders programme to spotlight next-generation innovators
Paris, May 28, 2025 – Paris Packaging Week is proud to announce the launch of its third edition of its Future Leaders programme, a now-established initiative that shines a spotlight on the most promising young professionals shaping the future in the global packaging industry. Since its inception, the Future Leaders programme has become a prestigious […]
Cif’s new spray uses microbiome technology
Cif has launched a new all-in-one cleaner, Cif Infinite Clean, that uses innovative microbiome technology and probiotics to maintain cleanliness on surfaces long after application. It’s new product from Unilever’s Cif brand blends 100% natural probiotics with powerful cleaning ingredients to deliver a longer-lasting clean. According to a survey, 70% of users wish for cleaning […]
Paris Packaging Week named headline sponsor of first Forum du Print & du Packaging
Paris Packaging Week is proud to announce that it will be the headline sponsor of the first Forum du Print & du Packaging, organised by Imprim’Luxe, an exciting new event set to shape the future of premium and luxury packaging and printing. Since its creation, Imprim’Luxe has been dedicated to promoting the excellence of the […]
LINDAL Group introduces FlipStraw dual spray actuator
LINDAL Group has launched FlipStraw, a dual spray actuator with a foldable straw, developed for homecare and technical aerosol applications. FlipStraw features a lightweight design, easy assembly, and a choice of spray patterns. It received strong interest after its debut at ADF Paris, part of Paris Packaging Week in January 2025. Compatible with LINDAL’s LI […]
Press release | Paris Packaging Week wins ‘Best International Trade Show’ at EN Awards for second time in three years
Paris, April 08, 2025 – Paris Packaging Week 2025 has been crowned ‘Best International Trade Show’ at the renowned Exhibition News Awards, held in London this March. The Exhibition News Awards are a leading awards programme in the global exhibition industry and spotlight exceptional achievements across organisers, suppliers, venues, and individuals. The 2025 ceremony took […]
ADF Innovation Awards Spotlight | Meadow KAPSUL™
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together to evaluate entries for the ADF Innovation Awards. The winners of the ADF Innovation Awards 2025 were announced, celebrated, and honoured at ADF Paris, as part of Paris Packaging Week in January 2025. Concept of […]