Aptar Beauty elevates Moroccanoil’s spray experience
Aptar Beauty’s euromist technical spray pump for Moroccanoil’s treatment mist. It combines advanced engineering with aesthetic precision, delivering a leak-proof, ultra-fine mist that perfectly matches brand identity. Moroccanoil selected Aptar Beauty’s euromist technical spray pump for its new treatment mist, emphasizing functional and consistent packaging across its product line. This advanced pump, manufactured in Illinois, […]
Willem Dafoe and Laphroaig team up to create a new Scotch whisky
Cinema icon Willem Dafoe lends his boldness to Laphroaig single malt whisky in a campaign that celebrates the unexpected and the authentic. For more than two centuries, Laphroaig has stood out for its unique character, described as everything from “land in a bottle” to “smoky cornucopia”. To embody this unconventional spirit, the brand chose Willem […]
Dulux unveils vibrant aerosol spray paint range
Dulux’s new aerosol spray paint range inspires creativity and upcycling, combining contemporary colours, specialty finishes, and user-friendly design for effortless, vibrant transformations on any project. Dulux has launched an innovative aerosol spray paint collection, thoughtfully tailored for easy use and creative potential. With 37 colours, eight chalky finishes, and 13 decorative effects, the range supports […]
Natural, natural origin… how are natural fragrances evolving?
100% natural, 95% of ingredients from natural origin… the multiple claims from brands in the fragrance space aren’t easy to navigate. Beyond being permitted by current legislation, the longevity and performance of ingredients can differ widely, and brands are evolving to better meet consumer expectations. For hundreds of years, perfumes were exclusively made from natural […]
Veuve Clicquot x Jacquemus: champagne meets couture
LVMH-owned champagne brand Veuve Clicquot has teamed up with French fashion designer Simon Porte Jacquemus for a limited edition of its La Grande Dame 2018 prestige cuvée. The packaging includes a bottle wrapped in white linen. After having worked with artists including Yayoi Kusama and Paola Peronetti for its La Grande Dame champagne, Veuve Clicquot […]
Patrón Tequila ravamps packaging for first time in three decades
Patrón Tequila has undergone a packaging revamp for the first time since it launched back in 1989. The new glass bottle, designed by Servaire & Co, is lighter weight and features embossed detailing. Super-premium spirits brand Patrón Tequila has revealed a new visual identity for its bottle and secondary packaging across its core portfolio: Silver, […]
Aptar Beauty unveils TSP: fully recyclable trigger spray pump
Aptar Beauty introduces the TSP, an all-plastic trigger spray pump designed for comfort, performance, and sustainability delivering a smooth spray experience. Aptar Beauty has launched the TSP, a next-generation all-plastic trigger spray pump designed to meet the evolving needs of the global home care market. TSP ensures high compatibility with even corrosive cleaning formulas. Its […]
Exclusive | Designing purity and impact in oral care with WHYTE
In this interview, we speak with Morgan Hastie, founder of The Logo Lassie. She talks about her creative journey designing the identity and packaging for Whyte. Whyte is a premium oil pulling brand bringing a fresh perspective to the wellness and oral care space. Founded by Shubhangi Tyagi, Whyte set out to create “America’s cleanest […]
Haus Labs revolutionizes contouring with its new duo
Haus Labs launches the Precision Sculpt Shaping Balm, a contouring stick enriched with skincare benefits, paired with its dual-ended brush for precise and effortless application. The brand unveils a duo designed to simplify contouring: on one side, the Precision Sculpt Shaping Balm, a cream contour stick available in 9 shades; on the other, the Precision […]
Chanel expands Sublimage range with night lip oil
Chanel is adding to its Sublimage collection with a lip oil designed to be applied at night. The product comes in a leather sheath with a tweed interior woven by Maison Lesage. This fall, Chanel’s Sublimage skincare line sees a new addition in the form of a lip oil. Intended for night time application, Sublimage […]
Jameson unveils a new evolution of its iconic bottle
The Irish brand is subtly modernising its design while reaffirming its heritage, expertise and roots in Midleton. Since 1968, Jameson’s green silhouette has remained virtually unchanged, a symbol of its global success. The new version highlights its hometown, Midleton, with the words ‘Crafted for Smoothness at the Midleton Distillery,’ a direct tribute to the place […]
Louis Vuitton expands its universe with a premium makeup collection
Unveiled in March and eagerly awaited, La Beauté marks Louis Vuitton’s first steps into makeup. The collection immediately captured the attention of the global press, which highlighted its bold pricing. Under the artistic direction of Pat McGrath, a leading figure in the world of beauty, the collection combines innovation and refinement. Lipsticks feature a satin […]
Rocol launches silicone spray for industrial and food applications
NSF H1-certified spray designed for food packaging environments delivers precision application, extreme temperature resistance, and cleaner production processes. Rocol has introduced its ultimate silicone spray, a mould-release and lubricant solution now available globally. With NSF H1 certification, it’s safe for incidental food contact, making it particularly valuable in food packaging production lines. Engineered for demanding […]
Wild launches refillable roll-on
Combining smart design, clean materials, and effortless functionality, this next-gen roll-on redefines sustainable personal care without compromising on style. Wild has teamed up with design agency Morrama to launch a refillable roll-on deodorant with plastic-free, compostable refills. Designed for ease of use, the new system skips messy pour-ins—users just pop off the bottom, unscrew the […]
Dove Men+Care partners with JDO for refresh of deodorants
Dove Men+Care has rolled out a bold new look for its deodorant line, with designs from JDO. Dove Men+Care has partnered with design agency JDO to refresh its deodorant packaging with a clean, minimalist look based on the idea of “Confident Simplicity.” The new design features a curved brand line framing the logo on a graphite-grey […]
Hybrid beauty makes its mark on make-up packaging design trends
Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging—often driven by masstige brands in Asia—that luxury players in the West will be sure to capitalize on. Formes de Luxe identifies the packaging trends that are leading the charge in the make-up space. Brands are exploring the limits of ‘precious’ detailing in […]
Cognac Raynaud unveils new trilogy
Cognac Raynaud’s new line stands out for the complex, wraparound label that adorns the bottle. A tribute to La Chapelle de la Renorville, the historic heart of Raynaud’s estate. After introducing its first La Légende de Renorville cognac in 2024, France’s Cognac Raynaud has expanded the line with three new limited-edition cognacs. The VSOP, XO […]
Louis Vuitton’s €5,000 version of LVERS housed in copper fragrance flacon
The packaging challenge for Louis Vuitton’s new limited edition of its LVERS fragrance? Housing the juice in a solid copper bottle while ensuring formula and material compatibility. Groupe Texen rose to the challenge. To mark one year since the launch of its LVERS fragrance created with Pharrell Williams, Louis Vuitton is rolling out a limited edition of the […]
Clarins rethinks its Double Serum bottle with Aptar Beauty
Clarins unveils a new eco-designed bottle for its iconic Double Serum. Designed with Aptar Beauty, this innovative packaging combines sustainability, technology and user experience. This new bottle embodies Clarins’ commitment to more responsible beauty, without compromising on effectiveness. The active ingredients are better preserved thanks to the separation of the phases right up to application. […]
Absolut pays tribute to Keith Haring with a vibrant collector’s edition
Absolut is celebrating almost 40 years of artistic collaboration with Keith Haring with a bottle inspired by his iconic poster. It was Andy Warhol who initiated the meeting between Keith Haring and Absolut, giving rise to a memorable collaboration. Haring became the second artist to lend his style to the brand, creating four posters featuring […]
Press release | Call for innovation. Paris Packaging Week Innovation Awards open
Top brands, fresh ideas, and the new Luxury Awards set the stage for 2026’s most celebrated designs Paris, July 10, 2025 – The Innovation Awards are officially open for entries – inviting the most creative, disruptive, and sustainable packaging solutions from across the globe to take centre stage in the heart of Paris. Paris Packaging […]
Sponsored Content | Heinz Glas: Innovative glass caps
As glass takes form, it becomes a canvas for ideas. Geometric precision, a dance of lights inspired by the cosmic ballet, refl ects the harmony of technology and artistry. The enchanting qualities of glass are now gracefully expanding into the realm of closures. Crowning Glory – Our innovative glass caps As glass takes form, it […]
Bringing Friuli’s heritage to life with the bold design behind San Zorz beer
San Zorz beer, designed by DUDE Design, brings Friuli’s brewing heritage to life with a playful and striking pop-art style. The design draws inspiration from the legend of St George, the revered patron saint of the region. Portrayed as a dynamic, modern hero, St George is shown slaying a dragon with bold colours and energetic […]
Cathay Pacific partners with Hong Kong Beer Co to launch beer made for 35,000 feet
Cathay Pacific has teamed up with Hong Kong Beer Co to create Betsy Beer, a 4.2% pale ale specially brewed to be enjoyed on flights at high altitude. Passengers often experience dulled taste buds when flying, so this beer’s recipe combines science and traditional brewing techniques to deliver full flavour even at 35,000 feet. Named […]
Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design
Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview, Rowena Curlewis, Co-founder and CEO of Denomination, discusses how the island’s distinctive landscape served as the foundation for a packaging concept that is both elegant and authentic. Through the use of natural materials, refined forms […]
ADF Innovation Awards Spotlight | Biore U Foaming Hand Soap Automatic Dispenser
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together to evaluate entries for the ADF Innovation Awards. The winners of the ADF Innovation Awards 2025 were announced, celebrated, and honoured at ADF Paris, as part of Paris Packaging Week in January 2025. Personal Care […]
Exclusive | Breaking the mould with LOUERS vodka
In this interview, we speak with Willem Louwers, Founder of LOUERS vodka, about the story behind the brand’s striking new bottle design. Created to challenge convention in the ultra-premium spirits category, LOUERS combines bold aesthetics with traditional Dutch craftsmanship. From its origins in Shanghai’s nightlife scene to its presence in 35 countries today, the brand […]
Applications open for the 2026 FEA Start-up Award, to be presented at Paris Packaging Week
The European Aerosol Federation (FEA) has launched the 2026 edition of its Start-up Award, shining a light on early-stage companies working on new ideas and technologies in the aerosol and dispensing sectors. As part of its long-standing collaboration with ADF Paris, the award will be presented during Paris Packaging Week 2026, with shortlisted companies invited […]
Press release | Paris Packaging Week launches third edition of acclaimed Future Leaders programme to spotlight next-generation innovators
Paris, May 28, 2025 – Paris Packaging Week is proud to announce the launch of its third edition of its Future Leaders programme, a now-established initiative that shines a spotlight on the most promising young professionals shaping the future in the global packaging industry. Since its inception, the Future Leaders programme has become a prestigious […]
Exclusive | Synara: A fragrance concept that wears emotion like armour
In this interview, we explore the creative vision behind ByAllMeans Studio’s latest perfume concept, Synara, and the artistic process that gave it its unique character. This bold bottle combines modern design with storytelling to capture a strong and multi-dimensional sense of femininity. With its striking shape and careful details, Synara is a powerful symbol where […]