Innovation - Paris Packaging Week

Cathay Pacific partners with Hong Kong Beer Co to launch beer made for 35,000 feet

Cathay Pacific has teamed up with Hong Kong Beer Co to create Betsy Beer, a 4.2% pale ale specially brewed to be enjoyed on flights at high altitude. Passengers often experience dulled taste buds when flying, so this beer’s recipe combines science and traditional brewing techniques to deliver full flavour even at 35,000 feet. Named […]

Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design

Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview, Rowena Curlewis, Co-founder and CEO of Denomination, discusses how the island’s distinctive landscape served as the foundation for a packaging concept that is both elegant and authentic. Through the use of natural materials, refined forms […]

ADF Innovation Awards Spotlight | Biore U Foaming Hand Soap Automatic Dispenser

In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together to evaluate entries for the ADF Innovation Awards. The winners of the ADF Innovation Awards 2025 were announced, celebrated, and honoured at ADF Paris, as part of Paris Packaging Week in January 2025. Personal Care […]

Exclusive | Breaking the mould with LOUERS vodka

In this interview, we speak with Willem Louwers, Founder of LOUERS vodka, about the story behind the brand’s striking new bottle design. Created to challenge convention in the ultra-premium spirits category, LOUERS combines bold aesthetics with traditional Dutch craftsmanship. From its origins in Shanghai’s nightlife scene to its presence in 35 countries today, the brand […]

Applications open for the 2026 FEA Start-up Award, to be presented at Paris Packaging Week

The European Aerosol Federation (FEA) has launched the 2026 edition of its Start-up Award, shining a light on early-stage companies working on new ideas and technologies in the aerosol and dispensing sectors. As part of its long-standing collaboration with ADF Paris, the award will be presented during Paris Packaging Week 2026, with shortlisted companies invited […]

Press release | Paris Packaging Week launches third edition of acclaimed Future Leaders programme to spotlight next-generation innovators

Paris, May 28, 2025 – Paris Packaging Week is proud to announce the launch of its third edition of its Future Leaders programme, a now-established initiative that shines a spotlight on the most promising young professionals shaping the future in the global packaging industry. Since its inception, the Future Leaders programme has become a prestigious […]

Exclusive | Synara: A fragrance concept that wears emotion like armour

In this interview, we explore the creative vision behind ByAllMeans Studio’s latest perfume concept, Synara, and the artistic process that gave it its unique character. This bold bottle combines modern design with storytelling to capture a strong and multi-dimensional sense of femininity. With its striking shape and careful details, Synara is a powerful symbol where […]

Beame makes suncream fun for Gen Z

London-based brand Beame wants to help Generation Z to adopt the right habits when it comes to the sun. To encourage reapplication, it uses a practical spray and fun UV stickers. It’s a playful, sensory approach to making sun protection a part of everyday life. Launched in March, Beame offers an innovative approach to encouraging […]

Suqqu rethinks make-up packaging with Cristal One, Eastman’s recyclable resin

Suqqu is opting for eco-responsibility with a new make-up compact made from Cristal One, Eastman’s recyclable resin. Combining luxury and durability, this case replaces traditional ABS while retaining a top-of-the-range finish. Japanese luxury brand Suqqu, paying homage to Japanese craftsmanship and the concept of ‘natural grace’, has launched a new setting powder presented in a […]

PLD Innovation Awards Spotlight | Veuve Clicquot Cooler

In December 2024, our prestigious jury, made up of brands such as Moët Hennessy, La Martiniquaise, Rémy Cointreau and many others, met to judge the PLD Innovation Awards. The finalists and winners of the PLD Innovation Awards were announced, recognised and applauded at Paris Packaging Week in January 2025. Value Added Packaging Please describe the […]

The Dalmore taps architect Ben Dobbin for The Luminary Series 3 whisky packaging

For the third opus in its Luminary series, Scotch whisky purveyor The Dalmore called on Ben Dobbin of architects Foster & Partners. Dobbin designed a sculpture made of bronze, brass, and Scottish brown oak to house The Rare decanter. After Maurizio Mucciola of Kengo Kuma Architects in 2020 and Melodie Leung of Zaha Hadid Architects […]

Italian hat maker Borsalino re-enters fragrance with launch of Black Iris

Italian hat maker Borsalino is looking to conquer a slice of the fragrance market with Black Iris, its first fragrance produced with Perfume Street’s licensing arm DPLG. The scent, crafted by fragrance industry veteran Chantel Roos, comes in packaging that plays to the timelessness and heritage of the iconic brand founded in 1857. Black Iris […]

Inside the packaging of Megan Thee Stallion’s Chicas Divertidas tequila

US rap star Megan Thee Stallion called on Stranger & Stranger for the packaging design of her tequila brand Chicas Divertidas. Introduced in 2025, the brand offers Blanco and Reposada expressions. When it came to the packaging design of three-time Grammy Award-winning artist Megan Thee Stallion’s tequila brand Chicas Divertidas, agency Stranger & Stranger sought […]

Pat McGrath launches Legendary Glow Setting Spray

Following the iconic ‘porcelain skin’ look at last year’s Maison Margiela couture show, the makeup legend has revealed a new setting spray that promises to deliver the same effect. “Back in the day, my mother would always do heavy makeup and she’d say ‘then you go take a bath to create a lived in look“, […]

ADF Innovation Awards Spotlight | PURO

Cif’s new spray uses microbiome technology

Cif has launched a new all-in-one cleaner, Cif Infinite Clean, that uses innovative microbiome technology and probiotics to maintain cleanliness on surfaces long after application. It’s new product from Unilever’s Cif brand blends 100% natural probiotics with powerful cleaning ingredients to deliver a longer-lasting clean. According to a survey, 70% of users wish for cleaning […]

Paris Packaging Week named headline sponsor of first Forum du Print & du Packaging

Paris Packaging Week is proud to announce that it will be the headline sponsor of the first Forum du Print & du Packaging, organised by Imprim’Luxe, an exciting new event set to shape the future of premium and luxury packaging and printing. Since its creation, Imprim’Luxe has been dedicated to promoting the excellence of the […]

Interparfums gets playful with MCM fragrance collection

MCM’s new collection of six fragrances launched under license with Interparfums this spring. The cylindrical perfume bottles are topped with intricately shaped caps made of die-cast aluminium. German luxury accessories and lifestyle goods brand MCM (Interparfums Inc) has launched a fragrance collection of six scents inspired by its iconic leather animals. The packaging design is […]

PCD Innovation Awards Spotlight | LIFE MATRIX HAUTE REJUVENATION CREAM

In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards. The winners of the PCD Innovation Awards 2025 were announced, celebrated, and honoured at PCD Paris, as part of Paris Packaging Week in January 2025. Skincare – […]

LINDAL Group introduces FlipStraw dual spray actuator

LINDAL Group has launched FlipStraw, a dual spray actuator with a foldable straw, developed for homecare and technical aerosol applications. FlipStraw features a lightweight design, easy assembly, and a choice of spray patterns. It received strong interest after its debut at ADF Paris, part of Paris Packaging Week in January 2025. Compatible with LINDAL’s LI […]

Ghizlane Sahli elevates Guerlain’s Orchidée Impériale Black with silk and upcycled plastic

Guerlain has revealed an artist edition of its Orchidée Impériale Black skincare. The LVMH brand turned to up-and-coming artist Ghizlane Sahli for the collection of just 12 pieces, retailing at €12,000 each. An architect by training, Ghizlane Sahli is an emerging talent on the Moroccan art scene. Her craft? Reinventing embroidery in 3D using recovered […]

Press release | Paris Packaging Week wins ‘Best International Trade Show’ at EN Awards for second time in three years

Paris, April 08, 2025 – Paris Packaging Week 2025 has been crowned ‘Best International Trade Show’ at the renowned Exhibition News Awards, held in London this March. The Exhibition News Awards are a leading awards programme in the global exhibition industry and spotlight exceptional achievements across organisers, suppliers, venues, and individuals. The 2025 ceremony took […]

Faena Studio’s expressive packaging for Gota’s organic wines

Faena Studio brings a fresh and artistic flair to the world of organic wine with its evocative packaging for Gota, a wine brand rooted in La Alcarria, Spain. Inspired by the joyful aftermath of a memorable evening, each bottle tells a story filled with stained tablecloths, empty glasses, laughter, and shared moments. The label designs […]

ADF Innovation Awards Spotlight | Meadow KAPSUL™

Free webinar – How can we reinvent ourselves to meet today’s new challenges?

Webinar Paris Packaging Week x Martinenq

Paris Packaging Week and Martinenq are delighted to host a free webinar on Tuesday 22 April at 10am. This webinar will be held in French. Martinenq will be talking about developments in the packaging market, its CSR commitments and the eco-design innovations that are enabling them to adapt to new environmental and technological expectations. Presented […]

Outlaw refreshes Mitchum’s deodorant packaging

To stay ahead in the competitive deodorant market, Outlaw has unveiled a bold new redesign for the Mitchum portfolio, strengthening its brand equity and consumer appeal. Guided by extensive research and consumer insights, the refreshed packaging balances modern aesthetics with Mitchum’s trusted identity. The signature green has been refined for greater shelf standout, while the […]

Captain Morgan debuts Sweet Chili Lime

Captain Morgan unveils its new fragrance Sweet Chili Lime, a unique balance of sweetness, citrus zest and a hint of spicy chilli. Captain Morgan presents Sweet Chili Lime, a perfect blend of sweetness, tangy citrus and a touch of spicy chilli. Ideal as a chilled shot or to enhance a bold cocktail. The launch is […]

Exclusive | “Up’n Away!” by Eclectic M: A creative journey into imagination and possibility

In this interview, we delve into the creative vision of Igor Mitin, Design Director at Eclectic M, as he reveals the artistic process behind Nabila K Cosmetic’s signature fragrance, “Up’n Away!”. Explore how this exquisite bottle, inspired by the charm of a hot air balloon, blends opulence and artistry to create a design that is […]

Edmond’s Honor: a bourbon that celebrates legacy

Vault49 has partnered with Pronghorn to create the brand identity and packaging for Edmond’s Honor. This new ultra-premium bourbon whiskey honours Edmond Albius, the Malagasy botanist who revolutionised vanilla cultivation in the 1800s. Aged in Madagascar vanilla extract-soaked casks, this bourbon celebrates craftsmanship and innovation. Its bottle design reflects Albius’s delicate hand-pollination technique, with elegant […]

Jameson launches limited edition bottle for St Patrick’s day, designed in collaboration with Anderson .Paak

For St Patrick’s Day, Jameson Irish Whiskey is celebrating the season with a vibrant and original limited edition bottle design, created in collaboration with Grammy winner Anderson .Paak and supported by creative agency Pond Design. The limited edition bottle marks the launch of Jameson’s Triple Distilled Collection, a series of collaborations inspired by the brand’s […]