Packaging Première Talks - Discover the future of luxury packaging
Packaging Première Talks Theatre sponsored by:
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Previous Packaging Première speakers include
Packaging Première Talks programme 2023
More sessions will be announced and added soon!
Simultaneous translation FR/EN – EN/FR available.
Student Challenge – ESEPAC / ESP supported by The Estée Lauder Companies
- 26 January
- 9:45pm - 10:10pm
- Gen Z, Innovation
- French
7th edition of the ESEPAC/ESP Student Competition supported by The Estée Lauder Companies
Students from ESEPAC and ESP deep dived into the topic “How to create unique and magical consumer experiences for the luxury fragrance and market, leveraging craftmanship for demanding luxury consumers?” Their challenge was to propose “disruptive” projects. These projects will be presented on stage and displayed on the schools’ stand.
Marc Lechanoine
Global Senior Vice President Creative Design & Packaging Innovation, The Estée Lauder Companies Inc.
The codes of luxury: Valuable scientific knowledge for shaping perceptions through design
- 26 January
- 10:15am - 10:45am
- Design, Consumer Experience
- French
Scientific research shows how multiple design elements can influence reactions to a product: attracting attention, arousing emotion, activating beliefs, shaping sensory perceptions, and consequently stimulating purchase and consumption experience. Some of this fascinating research reveals how particular (and sometimes unsuspected) design elements automatically activate perceptions related to ‘premium/luxury’. This conference will present an overview of these influencing elements and their relevance for creating and (re)positioning products and brands in this niche.
Gordy Pleyers
Professor of Neuromarketing, University of Louvain and Coordinator, Mind Insights
Embellished paper as an expression of luxury
- 26 January
- 10:45am - 11:15am
- Materials, Design
- French
A conference on paper and its embellishment based on 5 key skills – paper, design, typography, manufacturing and printing – united by common values.
Aurore Amouroux
Print manufacturing consultant, A.A Conseil
Christophe Balaresque
President, AIDOMA
Thierry Denis
Director, Ateliers-A
Olivier Nineuil
Founding Partner, TYPOFACTO
Anne Rodeno
Creative Director and Founder, SWEET PLANET
Thierry Denis
Dirigeant, Ateliers-A
Olivier Nineuil
Foundateur Associé, YPOFACTO
Curiosity is not a negative trait
- 26 January
- 11:30am - 11:50am
- Design, Materials
- French
Quentin Hirsinger will discuss the ‘inspirational’ capacity of many unlikely materials.
Quentin Hirsinger
CEO, matériO' SAS
The five essences of the book Luxury & Digital
- 26 January
- 1pm - 1:45pm
- Digital
- French
Dive into this year’s Luxe & Digital book event, which deciphers the expansion of the luxury sector and its secrets of economic resilience.
Eric Briones
Managing Director, Journal du Luxe, Co-founder, Paris School of Luxury, Strategique Planner, Darkplanning, Luxury Ambassador, Mira
Authenticating authenticity
- 26 January
- 1:45pm - 2:15pm
- Digital
- English
The challenges of creating authenticity in luxury brands. How to find it, define it and amplify it through packaging and beyond.
Chris Joscelyne
Marketing Manager, Butterfly Cannon
3D printing for luxury and cosmetics packaging, creativity unleashed
- 26 January
- 2:30pm - 3:15pm
- 3D printing
- English
Packaging and 3D printing experts join to discuss the benefits of 3D printing and its evolution to meet the current and future needs of the industry, from concept to mass production.
Alexandre d'Orsetti
CEO, Sculpteo
James Kingswell
NPD Officer & Innovation Manager, Toly
Christophe Silhavy
Senior Principal Packaging Expert, Coty
Guy Shirazi
Head of Product Management, Stratasys
Closing of the Packaging Première Talks by James Cropper
- 26 January
- 3:15pm - 3:20pm
- French
The challenges of creating authenticity in luxury brands. How to find it, define it and amplify it through packaging and beyond.
Tricia Hartmann
Luxury Packaging Global Lead, James Cropper
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