Top headlines from Paris Packaging Week
Amika launches its new global “On your wavelength” campaign
The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs,
Beauty news
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Innovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar
In December 2025, our prestigious jury — featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more — came
Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging
For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Drinks news
Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing – Couture Expression
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Bollinger unveils its 2018 vintage
Bollinger is opening a new chapter in its history in Champagne with the launch of La Grande Année 2018, available
Champagne Cattier celebrates 400th birthday with limited-edition packaging
Champagne Cattier launched 400 hand painted bottles in the context of an artist collaboration to mark four centuries of business.
From craft to luxury: Guala Closures’ vision for wood closures
With Prestige’s Wooden Closures and the debut of its Multi-shaped Technology and Wild and Bicolor Effects, Guala Closures elevates wood
Aerosol and dispensing news
Amika launches its new global “On your wavelength” campaign
The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs,
Innovation Awards spotlight | ALUWOOD
In December 2025, our prestigious jury — featuring leading names including L’Oréal, Coty, European Aerosol Federation (FEA), Unilever International, and
Old Spice launches Super Mario Galaxy Movie-inspired grooming collection
The limited-edition range brings together body spray, deodorant, body wash and other grooming essentials, all infused with five playful, cosmic-inspired
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Luxury news
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Bollinger unveils its 2018 vintage
Bollinger is opening a new chapter in its history in Champagne with the launch of La Grande Année 2018, available
Champagne Cattier celebrates 400th birthday with limited-edition packaging
Champagne Cattier launched 400 hand painted bottles in the context of an artist collaboration to mark four centuries of business.
From craft to luxury: Guala Closures’ vision for wood closures
With Prestige’s Wooden Closures and the debut of its Multi-shaped Technology and Wild and Bicolor Effects, Guala Closures elevates wood
Hot topics
Sustainability
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Sonoco consumer packaging debuts unified metal and paper offering at Paris Packaging Week
At Paris Packaging Week, Sonoco unveiled its consolidated Consumer Packaging business, blending metal and rigid paper expertise to deliver circular,
Design
Amika launches its new global “On your wavelength” campaign
The haircare brand spotlights the intuitive connection between stylists and clients through a global campaign centered on understanding hair needs,
Old Spice launches Super Mario Galaxy Movie-inspired grooming collection
The limited-edition range brings together body spray, deodorant, body wash and other grooming essentials, all infused with five playful, cosmic-inspired
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Dior calls on Madina Visconti for bejeweled limited-edition J’adore fragrance packaging
For an exceptional edition of Dior’s J’adore Intense, the Italian high jewelry designer has created a floral cap where a
Innovation
Innovation Awards spotlight | Johnnie Walker x Olivier Rousteing – Couture Expression
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project
Bollinger unveils its 2018 vintage
Bollinger is opening a new chapter in its history in Champagne with the launch of La Grande Année 2018, available
Innovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar
In December 2025, our prestigious jury — featuring leading names including Chanel, Dior, PUIG, Interparfums, and many more — came
Trends
Bollinger unveils its 2018 vintage
Bollinger is opening a new chapter in its history in Champagne with the launch of La Grande Année 2018, available
Champagne Cattier celebrates 400th birthday with limited-edition packaging
Champagne Cattier launched 400 hand painted bottles in the context of an artist collaboration to mark four centuries of business.
From craft to luxury: Guala Closures’ vision for wood closures
With Prestige’s Wooden Closures and the debut of its Multi-shaped Technology and Wild and Bicolor Effects, Guala Closures elevates wood
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Business
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for
Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed