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L’Oréal’s responsible eco-fees

L’Oréal designed a 3D Pouch Elvive Color produced by Arcade Beauty. the global specialist in sample and single-dose solutions for perfume and beauty supports the group in the strategic optimization of its refills, to limit single-use packaging and the reduction of plastic. The Elvive Color Vive Protective refill from Elsève is made from mono PE […]

Stop Age Anxiety | A campaign by Beautystreams

The Stop Age Anxiety initiative is designed to challenge how we think and feel about aging and elevate the conversation around age. By spearheading industry-wide awareness of the pressure to appear youthful, and re-examining our perception of aging, Openstreams hopes to foster healthy aging, to better reflect the human experience and the beauty of growing […]

Shiseido President & CEO joins world’s leading brands to talk in Paris this June

ADF&PCD and PLD Paris, part of Paris Packaging Week 2022, is set to be an unmissable event as we bring together the brightest, most innovative experts from the beauty, aerosol and premium drinks markets. We’re excited to welcome Franck Marilly, President & CEO of Shiseido EMEA & Global Fragrance Division to our glittering speaker line up […]

Design Case Study | Vogis gin, a modern approach inspired by its hometown

Armenian scientist Vardan Yavruyan created Vogis Gin in honour of his homeland. The name of the gin Vogis means “spirit” in Armenian. Find out more about this pack in our exclusive design case study below. Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for […]

Butterfly Cannon’s new design for Oriflame Cosmetics

Signature is the latest fragrance by Oriflame Cosmetics. Created by their master perfumer working with his son, this highly personal project used traditional ingredients and extraction techniques with a fresh approach to create a duo of timeless ‘signature’ fragrances for men and women that are all about connecting with those close to you. Oriflame asked […]

Givenchy’s Les Intenses joins Collection Particulière fragrances

This spring, Givenchy (LVMH) is expanding its emblematic Collection Particulière with three new scents. The sleek black flacons draw inspiration from the opulence of Givenchy founder Hubert de Givenchy’s hôtel particulier in Paris. Givenchy is adding a new fragrance trio, dubbed Les Intenses, to its Collection Particulière line this April. Les Intenses are housed in the same rectangular flacons […]

Packaging Trends in Japan

Over the past few weeks, we’ve had the great pleasure of collaborating with Monia Merabet, founder of WeOutWow, to share packaging trends in the field of perfume and makeup. Today, the topic she discusses in more detail is packaging trends in Japan. If Japan, Asia as a whole, is ahead of refillable products, monodose, or […]

Design Case Study | Seasonly – a clean, natural and vegan skincare brand

To celebrate women in packaging, we spoke to Art Director and Graphic Designer Chloé Camille. Chloé designed the packaging for Seasonly, a clean, natural and vegan skincare brand offering personalised products. Find out more about this pack in our exclusive design case study below. Tell us a bit about the brand – its heritage, its […]

Guerlain unveils refillable PCR flacon for Aqua Allegoria revamp

LVMH-owned Guerlain is revamping its Aqua Allegoria collection as it seeks to make its fragrances – and its packaging – more sustainable. The brand has revealed a new, refillable flacon made using 15% PCR glass, as well as a new fragrance, Nerolia Vetiver. For 2022, Guerlain has reinvented its Aqua Allegoria fragrance collection – first launched in […]

Pujolasos introduces Woorigin, a wooden cap that “clicks, keeps and grips”

Spain’s specialist in closures and wooden pieces for cosmetics and fragrances Pujolasos has launched a new wooden cap that clicks shut. Woorigin is a new plastic and glue free mono-material cap made of FSC and PEFC certified wood. According to Pujolasos, “it closes perfectly and it keeps the product in its best conditions”. This cap […]

What is the plastic strategy for the hygiene and beauty sector?

Aracane Research has launched the first edition of its study “Plastic and Beauty 2021: Which plastic strategy for the hygiene and beauty sector?” More than 5,000 French people were interviewed last November and ten categories were analysed.  The results revealed that generally financial considerations, value for money, naturalness, efficiency and production are more important when […]

Nuxe chooses Oil’Mist by Aptar for its Prodigious Neroli Oil

The world leader in packaging distribution solutions for the beauty industry Aptar Beauty & Home has announced that its Oil’Mist spray has been chosen for the launch of Huile Prodigieuse Néroli, as well as for its entire Huile Prodigieuse range. According to the Purchasing Director of Nuxe Group Silvia De La Flor, “Nuxe has been working with […]

Focus on… our favourite packs from the end of February

Let’s take a look at some of our favourite packs from the end of February! These designs and packs are all thanks to the brands and designers and their outstanding work. Phalena Haircare and Karolina Król Studio collaborated to create the brand’s new identity. The brand identity and packaging designs that were created for Phalena […]

Texen buys PRP Creation’s flexible packaging business

Texen has acquired fellow French company PRP Creation’s flexible packaging activity for an undisclosed sum. The business encompasses pouches and doypacks, giving Texen an additional boost in the luxury and beauty packaging market. Cosmetics packaging player Texen has added PRP Creation’s flexible packaging business to its portfolio. Texen says it has identified major opportunities for flexible pouches […]

Packaging trends in makeup by Monia Merabet – WeOutWow

Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, discusses the packaging trends in the makeup industry. While there was a shift in demand from makeup to skincare and hybrid beauty during the peak of the crisis, the colour cosmetic segment is coming back in full force, especially for the eye and […]

Focus on… Our favourite Valentine’s Day inspired packs

Let’s have a look at some of our favourite Valentine’s Day inspired packs! These designs and packs are all thanks to the brands and designers and their outstanding work. Graphic designers Never Know Defeat have designed the perfect packaging for this special day! Mixtons is a mail-to-order cocktail company that’s completely reimagining the cocktail. Each […]

Chanel and Sulapac create innovative bio-based luxury jar lids for skincare

With the launch of N°1 by Chanel, Chanel and Sulapac achieved a new milestone in their partnership.  The new eco-friendly Chanel beauty collection, which includes skincare, makeup, and a fragrance mist, contains up to 97% natural ingredients. Furthermore, the full range of packaging for the N°1 de Chanel is eco-designed and includes innovative lids that […]

Packaging trends in fragrance by Monia Merabet – WeOutWow

Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, talks about the packaging trends in the fragance industry.  “There is no denying that the fragrance market has strongly been impacted by the pandemic. When most people around the world had to stay home and wear masks when socializing, the need for fragrances […]

Focus on… Our favourite packs from the end of January

Let’s have a look at some of our favourite packs from the end of January! These designs and packs are all thanks to the brands and designers and their outstanding work. We are my Creative have designed a creative full brand identity and label system for Braw.  The packaging design reflects the misologists craft when […]

Bvlgari L’Opera Grandiosa: Venetian glassmaking meets high jewellery

The unique L’Opera Grandiosa fragrance from Bvlgari (LVMH) features a Murano glass flacon encrusted with gold and coloured gemstones. The €50,000 creation made its debut last year at the reopening of La Samaritaine, also owned by LVMH.  The mouth-blown flacon in Venetian glass is crafted using the sbruffo technique. This combines various glass layers with […]

And the colour of the year is…Very Peri

Pantone has determined the colour of the year for over 20 years. A carefully considered colour that influences trends in design, fashion and even perfume. Having selected Illuminating and Ultimate Gray, a yellow and gray duo in 2021, the Pantone Institute has chosen Very Peri as the colour of the year in 2022. For the […]

Interview | Julien Vieillard from IUT Evreux

We interviewed Julien Vieillard, Head of the Packaging Department at the University Institute of Technology (IUT) in Evreux, the latest school to join our partners. Julien tells us what the IUT is all about and what they are looking for at Paris Packaging Week. In a few words, can you present the packaging course offered […]

Chanel lightweights packaging for new N°1 range

Chanel has launched N°1 de Chanel, an anti-aging skincare, make-up, and fragrance mist line. The packaging is environmentally friendly, built to be lightweight, made from recycled or recyclable materials, and minimised in plastics. Approximately 80% of the skincare, make-up, and fragrance products in the range are made of glass. As a result of the streamlined […]

Focus on…Our Favourite packs from January

Let’s have a look at some of our favourite packs from January! These designs and packs are all thanks to the brands and designers and their outstanding work. With packaging designed by Serious Studio, Kasama is a rum brand inspired by the vibrance of the tropics and the celebration of good company. Stamps and hand-drawn […]

The symbol system making beauty products accessible to blind consumers

VictoriaLand Beauty’s CyR.U.S. System provides a tactile solution for making beauty packaging and products accessible to blind and partially sighted consumers. Consumers can navigate VictoriaLand’s portfolio with raised symbols and embossed QR codes that contain touch and audio information about the product type, usage, and ingredients. The symbols are intuitive so they can be learned by […]

GM Group renews its Nuxe hotel line

Celebrating an ongoing collaboration since 2013, this new range of bespoke hospitality products will be available worldwide through GM Group’s distribution network. Called Rêve de Miel, the line is composed of products enriched and perfumed with honey. The range is suitable for all skin types. The collection consists of a standard line and a special […]

Amorepacific uses Eastman’s recycled plastic

Since December 2021, LANEIGE is the first Amorepacific brand to use packaging made from Eastman’s Cristal Renew co-polyester with certified recycled content based on molecular recycling technologies. Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, lustre and mechanical […]